Advertising as Topic: The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)Tobacco Industry: The aggregate business enterprise of agriculture, manufacture, and distribution related to tobacco and tobacco-derived products.Marketing: Activity involved in transfer of goods from producer to consumer or in the exchange of services.Television: The transmission and reproduction of transient images of fixed or moving objects. An electronic system of transmitting such images together with sound over a wire or through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light rays and audible sound. (From Webster, 3rd ed)Mass Media: Instruments or technological means of communication that reach large numbers of people with a common message: press, radio, television, etc.Drug Industry: That segment of commercial enterprise devoted to the design, development, and manufacture of chemical products for use in the diagnosis and treatment of disease, disability, or other dysfunction, or to improve function.Persuasive Communication: A mode of communication concerned with inducing or urging the adoption of certain beliefs, theories, or lines of action by others.Food Industry: The industry concerned with processing, preparing, preserving, distributing, and serving of foods and beverages.Marketing of Health Services: Application of marketing principles and techniques to maximize the use of health care resources.Commerce: The interchange of goods or commodities, especially on a large scale, between different countries or between populations within the same country. It includes trade (the buying, selling, or exchanging of commodities, whether wholesale or retail) and business (the purchase and sale of goods to make a profit). (From Random House Unabridged Dictionary, 2d ed, p411, p2005 & p283)Radio: The transmission and reception of electric impulses or signals by means of electric waves without a connecting wire, or the use of these waves for the wireless transmission of electric impulses into which sound is converted. (From Webster's 3d)Alcoholic Beverages: Drinkable liquids containing ETHANOL.Social Marketing: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.Periodicals as Topic: A publication issued at stated, more or less regular, intervals.Smoking: Inhaling and exhaling the smoke of burning TOBACCO.Government Regulation: Exercise of governmental authority to control conduct.Product Packaging: Form in which product is processed or wrapped and labeled. PRODUCT LABELING is also available.Newspapers: Publications printed and distributed daily, weekly, or at some other regular and usually short interval, containing news, articles of opinion (as editorials and letters), features, advertising, and announcements of current interest. (Webster's 3d ed)Deception: The act of deceiving or the fact of being deceived.Voluntary Health Agencies: Non-profit organizations concerned with various aspects of health, e.g., education, promotion, treatment, services, etc.United StatesConsumer Advocacy: The promotion and support of consumers' rights and interests.Consumer Participation: Community or individual involvement in the decision-making process.Legislation as Topic: The enactment of laws and ordinances and their regulation by official organs of a nation, state, or other legislative organization. It refers also to health-related laws and regulations in general or for which there is no specific heading.Sexism: Prejudice or discrimination based on gender or behavior or attitudes that foster stereotyped social roles based on gender.Public Opinion: The attitude of a significant portion of a population toward any given proposition, based upon a measurable amount of factual evidence, and involving some degree of reflection, analysis, and reasoning.Health Promotion: Encouraging consumer behaviors most likely to optimize health potentials (physical and psychosocial) through health information, preventive programs, and access to medical care.Ethics: The philosophy or code pertaining to what is ideal in human character and conduct. Also, the field of study dealing with the principles of morality.Social Control, Formal: Control which is exerted by the more stable organizations of society, such as established institutions and the law. They are ordinarily embodied in definite codes, usually written.Freedom: The rights of individuals to act and make decisions without external constraints.Provider-Sponsored Organizations: Entities sponsored by local hospitals, physician groups, and other licensed providers which are affiliated through common ownership or control and share financial risk whose purpose is to deliver health care services.Economic Competition: The effort of two or more parties to secure the business of a third party by offering, usually under fair or equitable rules of business practice, the most favorable terms.Hotlines: A direct communication system, usually telephone, established for instant contact. It is designed to provide special information and assistance through trained personnel and is used for counseling, referrals, and emergencies such as poisonings and threatened suicides.Taxes: Governmental levies on property, inheritance, gifts, etc.Communications Media: The means of interchanging or transmitting and receiving information. Historically the media were written: books, journals, newspapers, and other publications; in the modern age the media include, in addition, radio, television, computers, and information networks.United States Food and Drug Administration: An agency of the PUBLIC HEALTH SERVICE concerned with the overall planning, promoting, and administering of programs pertaining to maintaining standards of quality of foods, drugs, therapeutic devices, etc.Food: Any substances taken in by the body that provide nourishment.Smoking Cessation: Discontinuation of the habit of smoking, the inhaling and exhaling of tobacco smoke.Consumer Product SafetyFinancial Support: The provision of monetary resources including money or capital and credit; obtaining or furnishing money or capital for a purchase or enterprise and the funds so obtained. (From Random House Unabridged Dictionary, 2d ed.)Spiritual Therapies: Mystical, religious, or spiritual practices performed for health benefit.Tobacco: A plant genus of the family SOLANACEAE. Members contain NICOTINE and other biologically active chemicals; its dried leaves are used for SMOKING.Australia: The smallest continent and an independent country, comprising six states and two territories. Its capital is Canberra.Legislation, Drug: Laws concerned with manufacturing, dispensing, and marketing of drugs.Inflation, Economic: An increase in the volume of money and credit relative to available goods resulting in a substantial and continuing rise in the general price level.Aspirations (Psychology): Strong desires to accomplish something. This usually pertains to greater values or high ideals.Public Policy: A course or method of action selected, usually by a government, from among alternatives to guide and determine present and future decisions.Drug Prescriptions: Directions written for the obtaining and use of DRUGS.Data Collection: Systematic gathering of data for a particular purpose from various sources, including questionnaires, interviews, observation, existing records, and electronic devices. The process is usually preliminary to statistical analysis of the data.Health Education: Education that increases the awareness and favorably influences the attitudes and knowledge relating to the improvement of health on a personal or community basis.Government: The complex of political institutions, laws, and customs through which the function of governing is carried out in a specific political unit.Beer: An alcoholic beverage usually made from malted cereal grain (as barley), flavored with hops, and brewed by slow fermentation.Product Labeling: Use of written, printed, or graphic materials upon or accompanying a product or its container or wrapper. It includes purpose, effect, description, directions, hazards, warnings, and other relevant information.Plants, Toxic: Plants or plant parts which are harmful to man or other animals.Public Relations: Relations of an individual, association, organization, hospital, or corporation with the publics which it must take into consideration in carrying out its functions. Publics may include consumers, patients, pressure groups, departments, etc.Journalism, Medical: The collection, writing, and editing of current interest material on topics related to biomedicine for presentation through the mass media, including newspapers, magazines, radio, or television, usually for a public audience such as health care consumers.Civil Rights: Legal guarantee protecting the individual from attack on personal liberties, right to fair trial, right to vote, and freedom from discrimination on the basis of race, color, religion, sex, age, disability, or national origin. (from http://www.usccr.gov/ accessed 1/31/2003)Adolescent Behavior: Any observable response or action of an adolescent.Social Control Policies: Decisions for determining and guiding present and future objectives from among alternatives.Tobacco Products: Substances and products derived from NICOTIANA TABACUM.Attitude: An enduring, learned predisposition to behave in a consistent way toward a given class of objects, or a persistent mental and/or neural state of readiness to react to a certain class of objects, not as they are but as they are conceived to be.Health Knowledge, Attitudes, Practice: Knowledge, attitudes, and associated behaviors which pertain to health-related topics such as PATHOLOGIC PROCESSES or diseases, their prevention, and treatment. This term refers to non-health workers and health workers (HEALTH PERSONNEL).Health Food: A non-medical term defined by the lay public as a food that has little or no preservatives, which has not undergone major processing, enrichment or refinement and which may be grown without pesticides. (from Segen, The Dictionary of Modern Medicine, 1992)Feminism: The theory of the political, economic, and social equality of the sexes and organized activity on behalf of women's rights and interests. (Webster New Collegiate Dictionary, 1981)Guidelines as Topic: A systematic statement of policy rules or principles. Guidelines may be developed by government agencies at any level, institutions, professional societies, governing boards, or by convening expert panels. The text may be cursive or in outline form but is generally a comprehensive guide to problems and approaches in any field of activity. For guidelines in the field of health care and clinical medicine, PRACTICE GUIDELINES AS TOPIC is available.Food-Processing Industry: The productive enterprises concerned with food processing.Pharmaceutical Services, Online: Pharmacy services accessed via electronic means.Tobacco, Smokeless: Powdered or cut pieces of leaves of NICOTIANA TABACUM which are inhaled through the nose, chewed, or stored in cheek pouches. It includes any product of tobacco that is not smoked.Politics: Activities concerned with governmental policies, functions, etc.Awareness: The act of "taking account" of an object or state of affairs. It does not imply assessment of, nor attention to the qualities or nature of the object.Public Health: Branch of medicine concerned with the prevention and control of disease and disability, and the promotion of physical and mental health of the population on the international, national, state, or municipal level.Wit and Humor as Topic: The faculty of expressing the amusing, clever, or comical or the keen perception and cleverly apt expression of connections between ideas that awaken amusement and pleasure. (From Random House Unabridged Dictionary, 2d ed)Publishing: "The business or profession of the commercial production and issuance of literature" (Webster's 3d). It includes the publisher, publication processes, editing and editors. Production may be by conventional printing methods or by electronic publishing.Conflict of Interest: A situation in which an individual might benefit personally from official or professional actions. It includes a conflict between a person's private interests and official responsibilities in a position of trust. The term is not restricted to government officials. The concept refers both to actual conflict of interest and the appearance or perception of conflict.Pharmaceutical Preparations: Drugs intended for human or veterinary use, presented in their finished dosage form. Included here are materials used in the preparation and/or formulation of the finished dosage form.Motion Pictures as Topic: The art, technique, or business of producing motion pictures for entertainment, propaganda, or instruction.Prescription Drugs: Drugs that cannot be sold legally without a prescription.Internet: A loose confederation of computer communication networks around the world. The networks that make up the Internet are connected through several backbone networks. The Internet grew out of the US Government ARPAnet project and was designed to facilitate information exchange.Catholicism: The Christian faith, practice, or system of the Catholic Church, specifically the Roman Catholic, the Christian church that is characterized by a hierarchic structure of bishops and priests in which doctrinal and disciplinary authority are dependent upon apostolic succession, with the pope as head of the episcopal college. (From Webster, 3d ed; American Heritage Dictionary, 2d college ed)Tars: Viscous materials composed of complex, high-molecular-weight compounds derived from the distillation of petroleum or the destructive distillation of wood or coal. (McGraw-Hill Dictionary of Scientific and Technical Terms, 4th ed)Victoria: A state in southeastern Australia, the southernmost state. Its capital is Melbourne. It was discovered in 1770 by Captain Cook and first settled by immigrants from Tasmania. In 1851 it was separated from New South Wales as a separate colony. Self-government was introduced in 1851; it became a state in 1901. It was named for Queen Victoria in 1851. (From Webster's New Geographical Dictionary, 1988, p1295 & Room, Brewer's Dictionary of Names, p574)Consumer Health Information: Information intended for potential users of medical and healthcare services. There is an emphasis on self-care and preventive approaches as well as information for community-wide dissemination and use.Health Policy: Decisions, usually developed by government policymakers, for determining present and future objectives pertaining to the health care system.

*  EnviroLink Forum • View topic - BIRDS USE FOR ADVERTISING STRATEGY

You cannot post new topics in this forum. You cannot reply to topics in this forum. You cannot edit your posts in this forum. ... If the bird with the banner craps on someone, would that be a positive or negative view of the product/service being advertised ... If the bird with the banner craps on someone, would that be a positive or negative view of the product/service being advertised ... If the bird with the banner craps on someone, would that be a positive or negative view of the product/service being advertised ...
envirolink.org/forum/viewtopic.php?p=193658

*  Topic: AI1EC V 1.9.2 Works as Advertised « WordPress.org Forums

The topic 'AI1EC V 1.9.2 Works as Advertised' is closed to new replies. ... Support » Plugin: All-in-One Event Calendar » AI1EC V 1.9.2 Works as Advertised ...
https://wordpress.org/support/topic/ai1ec-v-192-works-as-advertised/

*  Discussion Pod :: View topic - Advertising sites

You cannot post new topics in this forum. You cannot reply to topics in this forum. You cannot edit your posts in this forum. ... I've seen it advertised on weebls-stuff.com HEY WAIT, THAT'S WEEBLE!!!! lol, I just figured that out... ... But how about some kinda advertising on ebay? you know like put the d/l ver of the game up for a set price, I realize that ebay ... Probably the best advertising you've ever had was when Brian Clevinger recounted his experience with the game on his front page ...
moonpod.com/board/viewtopic.php?t=520

*  Job Discussion Forums :: View topic - York School (also) advertising again

You cannot post new topics in this forum. You cannot reply to topics in this forum. You cannot edit your posts in this forum. ... And from the Venice of the north ... Krakow, advertised (rather more accurately) as the Florence of the north, by York School. ... Posted: Thu Dec 22, 2011 6:40 pm Post subject: York School (also) advertising again. ...
forums.eslcafe.com/job/viewtopic.php?t=99470&view=next

*  LifeLock's Direct Response and Brand Advertising Model | ANA Topics | ANA

... discussed how direct response advertising and brand advertising were able to strengthen the LifeLock brand. ... Andrew Wyant, VP of marketing at LifeLock, discussed how direct response advertising and brand advertising were able to ... Advertising Financial Management, West Coast Chapter (09/27, San Francisco) *Brand Activation Legal Committee: September 2017 ( ... Advertising Financial Management, West Coast Chapter (09/27, San Francisco) *Brand Activation Legal Committee: September 2017 ( ...
ana.net/miccontent/show/id/s-tv-sep10-lifelock/topic/73

*  Hot Topics In Advertising And Marketing On Social Media - Kelley Drye & Warren LLP

Home/News & Events / Events / Speaking Engagements / Hot Topics In Advertising And Marketing On Social Media ... Partner Gonzalo Mon will present the complimentary CLE webinar 'Hot Topics In Advertising And Marketing On Social Media,' ... This 75-minute webinar will discuss how companies can best utilize the power and reach of social media for advertising and ... This website contains attorney advertising. Prior results do not guarantee a similar outcome. ...
https://kelleydrye.com/News-Events/Events/Speaking-Engagements/Hot-Topics-In-Advertising-And-Marketing-On-Social

*  Conquer Club • View topic - Advertising our maps. How do we do it?

Advertising our maps. How do we do it?. Topics that are not maps. Discuss general map making concepts, techniques, contests, ... Great topic. I have the link below my signature, but was wondering the same as you wrote here. The more traffic. we get in the ... Great topic. I have the link below my signature, but was wondering the same as you wrote here. The more traffic. we get in the ... Great topic. I have the link below my signature, but was wondering the same as you wrote here. The more traffic. we get in the ...
conquerclub.com/forum/viewtopic.php?p=4012241

*  Virgin-Islands-On-Line • View topic - Advertising on the Forum and our website

interested in maybe advertising our cottage... but where is your Tumblr blog etc, and how do we inform you of our social media ... I would love to see more villa owners advertise with us. There are a couple of ways to do this: 1. Via a banner on the forum ( ... Re: Advertising on the Forum and our website. by St. John Lover » Tue Feb 03, 2015 6:16 pm ... Re: Advertising on the Forum and our website. by tradewindscottage » Thu Sep 26, 2013 7:48 pm ...
virgin-islands-on-line.com/virgin-islands/viewtopic.php?f=1&t=26067

*  The One Ring Forums: Tolkien Topics: Main: The Hobbit used to advertise a credit card

The One Ring Forums: Tolkien Topics: Main: The Hobbit used to advertise a credit card ... home , advertising , contact us , back to top , search news , join list , Content Rating ' target='_blank'>. ' border='0' alt ... Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like ... Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like ...
newboards.theonering.net/forum/gforum/perl/gforum.cgi?post=645375

*  2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World | ANA Topics | ANA

Advertising Financial Management, West Coast Chapter (09/27, San Francisco) *Brand Activation Legal Committee: September 2017 ( ... Advertising Financial Management, West Coast Chapter (09/27, San Francisco) *Brand Activation Legal Committee: September 2017 ( ... 2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World. May 7, 2012 ... "2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World." John Swadener, Director ...
ana.net/miccontent/showvideo/id/v-afm-may12-economic-keynote/topic/brandbuilding

*  Alcohol Advertising and Alcohol Consumption by Adolescents

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response function and the evidence from prior studies indicate that the empirical strategy should maximize the variance in the advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The Monitoring the Future (MTF) and the National Longitudinal Survey of Youth 1997 (NLSY97) data sets, which include only data for adolescents, are employed for the empirical work. These data sets are augmented with alcohol advertising data, originating on the market level, for five media. Use of both the MTF and the NLSY97 data sets improves the empirical analysis since each data set has its own unique advantages. The large size of the MTF makes it ...
nber.org/papers/w9676

*  UCLA, Rand Corp., CAMY, & Dr. Jonathan Fielding Find Harmful Youth Drinking in Los Angeles Encouraged by Allowing Alcohol Ads...

Ernest P. Noble, Ph.D., M.D., Director of the UCLA Alcohol Research Center wrote: "…A large systemic review concludes that exposure to ads and product placement, even those supposedly not directed at young people, leads to increased alcohol consumption. I strongly support legislation to prohibit alcohol advertising on city owned and controlled property.". David H. Jernigan, Ph.D., Director of the Center on Alcohol Marketing and Youth (CAMY) at John Hopkins University in Baltimore, Maryland wrote: "…In the midst of high levels of youth exposure to alcohol advertising, what can a city do? Baltimore led the nation more than a decade ago in making our city safer for young people by banning alcohol and tobacco advertising in residential neighborhoods. Banning alcohol ads will help the city of Los Angeles play a positive role in reducing youth exposure to alcohol advertisements.". The Santa Monica-based RAND Corporation's document stated "…outdoor ...
in.sys-con.com/node/2473272

*  Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals - Digital Media Marketing |...

Over the past 6 months Bing has helped advertisers spend more effectively, not necessarily by offering more ad options or units, but by adding better competitive tools. Last summer Bing launched Auction Insights in the U.S. with a global launch last week. Today Bing has simplified the functionality with new "Competitive Bid Opportunities".. Advertisers will now be able to see exactly which keywords have opportunities with a direct comparison to other advertisers on a keyword level. Previous functionality was sweeping and not overly detailed, but the new features will allow for a granular comparison between a company and their competition. With this new feature advertisers will be able to choose a competing URL and see how much impression share they have in comparison, along with recommended changes in spend for each term. Best yet? If an advertiser sees an opportunity they'd like to take, they can quickly "apply" the changes directly to their account.. ...
marketingbyraj.com/competitive-bid-opportunities-arrive-on-bing-to-help-advertisers-analyze-themselves-against-rivals/

*  TwentyCi Digital enables online advertisers to tap into homemover market

TwentyCi has been managing data for advertisers for over 15 years and has already helped many major brands to reach homemovers through direct marketing. With the launch of TwentyCi Digital, the company can now enhance its work with advertisers and agencies by adding an extensive range of digital and social channels to the direct marketing channels it already provides. This means advertisers can send communications in real time at specific points of need for their product, adapting messaging and channel selection as a consumer moves through the process to maximise relevance and context.. Paul Hickey, Director of Digital Solutions at TwentyCi Digital explains, "Buying a house is the biggest investment that individuals make during their lifetime and leads directly to spend across many product categories. By identifying exactly where an individual consumer is within the six step homemover cycle - from Pre-Mover through to Move Homemaker - we make it possible for advertisers to reach home buyers at ...
advanced-television.com/2017/01/24/twentyci-digital-enables-online-advertisers-to-tap-into-homemover-market/

*  NIH Science of Behavior Change - Meeting Report - Report

Henry Saffer, PhD, Research Associate, National Bureau of Economic Research. Prior economic studies of alcohol advertising have measured an average population effect of advertising with mixed results. Industry has used these weak or mixed effects findings to resist change in policies on advertising. Dr. Saffer's work in this econometric study is based on a theoretical neuroeconomic model of cues that argues that past alcohol consumption may have an important role in modifying the effects of the advertising and price of alcohol. Cues refer to alcohol advertising on television and in retail outlets. A key underlying construct in this model is that the effect of an addictive substance on the forecast of hedonic pleasure, rather than on hedonic pleasure itself, holds the key to understanding the role of cues on alcohol consumption.. Two key neurological processes also provide the basis for developing the empirical model: 1) the ...
commonfund.nih.gov/behaviorchange/meetings/sobc062011/report

*  The Internet Advertising Awards - IAC Winners Best Food Industry Ad Internet Advertising Awards

The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program evaluates all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories.
iacaward.org/iac/category/Food_Industry/best-food_industry-ad.html

*  The Internet Advertising Awards - IAC Winners Best Email Message Campaign Internet Advertising Awards

The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program evaluates all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories.
iacaward.org/iac/medium/Email-Message-Campaign/best-emai-message-campaign.html

*  The Internet Advertising Awards - IAC Winners Best Mobile Application Internet Advertising Awards

The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program evaluates all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories.
iacaward.org/iac/medium/Mobile-Application/best-mobile-app.html

*  The Essential Herbal Blog: January 2017

Promotions began with circulating flyers door to door in small towns and larger cities. The return on the investment of the printing and time spent circulating was not worthwhile so the Mrs. Pinkham bravely took out a four page ad in the Boston Herald for close to $900.00. Sales soared! The company continued to print advertising in newspapers and magazines, hiring agents and eventually having an in house advertising agent for over 60 years. The advertising expenditures for 1900 were over $770,000! The company also produced a variety of booklets on such topics as Home Dressmaking or War time Cook and Health Book as cleverly camouflaged advertising. In 1920, 11 million booklets were printed and the company built their own printing press to do so. Part of the advertising campaign encouraged woman to write for help with their health. Advertising that "Mrs. Pinkham regards every letter as a ...
theessentialherbal.blogspot.com/2017_01_01_archive.html

*  Launch of WebSpectator Pioneers New Digital Advertising Metric Based on Time - MarketWatch

SANTA MONICA, Calif., Nov. 6, 2013 /PRNewswire via COMTEX/ -- WebSpectator (www.webspectator.com), the world's only real-time advertising exchange that measures actual 'Time Spent' viewing, launched today at ad:tech New York to empower digital advertisers and publishers to quantify engagement across multiple media channels with its new 'Guaranteed to See' metric. As the only solution that tracks the effective time audiences spend looking at an ad (up to the millisecond), WebSpectator is able to quadruple the ROI for publishers by optimizing their advertising inventory with TV-type programmatic impressions. The result is, on average, a 10x spike in click-through rates for digital advertisements. 'Now advertisers don't need to worry about above or below the fold placements. Instead, they can focus on generating guaranteed exposure,' says WebSpectator CEO, Andre Parreira. 'Using time as a metric, WebSpectator has pioneered a way to make the traditional digital ...
marketwatch.com/story/launch-of-webspectator-pioneers-new-digital-advertising-metric-based-on-time-2013-11-06

*  W stuff

WWW see World Wide Web. wait order in newspaper advertising, an advertisement (already in possession of the publisher) that is ready to run, upon notice from the advertiser as to the exact date for insertion; an order or request to hold an advertisement until a later date before running it. wallscape in outdoor advertising, advertising located on the exterior wall or surface of a building; the advertising display is painted or is self-adhesive vinyl. Sometimes referred to as a wall mural or urban wallscape. wants consumer needs that a formed by one s personality, culture, and the surrounding environment in which he or she lives; the specific way in which a consumer satisfies needs. See need. warmth monitor in advertising research, a testing technique used to measure the consumer s emotional reactions to advertising, ranging from a complete absence of warmth or emotion to truly emotional; accomplished by the ...
promoprof.babson.edu/Glossary/w/GlossaryW.htm

*  Prescription Drug Advertising and Patient Compliance: A Physician Agency Approach

Downloadable (with restrictions)! This paper proposes an analysis of both doctors and patients' behavior in an agency model that accounts for the interplay between two highly debated health issues: drug advertising toward doctors and/or patients, and the serious problem of patients' noncompliance with their doctors' prescriptions. Due to the lack of individual data, we propose a structural approach inspired from the industrial organization literature. The model is estimated semiparametrically with product level data on the U.S. market for anti-glaucoma drugs. The results suggest that doctors' prescriptions are directly influenced by the probability of noncompliance, as well as advertising aimed at both doctors and patients. Advertisement toward patients (respectively, doctors) appears to have contributed to (respectively, slowed down) the reduction of the estimated average noncompliance rate.
https://ideas.repec.org/a/bpj/bejeap/vadvances.6y2006i1n5.html

*  Digital Advertising Predictions for 2011 - BoysBS Blog

So it's time for my predictions for 2011 when it comes to "digital advertising".. 1. Brands will drop more ad budgets into creating "social content" to gain the popular Facebook "Like" badges. As these badges become more important to Brands than ever before, as it's the easiest way for consumer to communicate their appreciation directly to the brands.. 2. Influencers will become the new online celebrities. With streams of consciousness for everyone to access through platforms like Twitter and Facebook, influencers that have adopted to this digital form of expression will garner more power over their minons than ever before. Brands will be looking at any way to get their products and name into the hands of these new online celebrities.. 3. Location based apps will help bring advertisers back to the local level. With applications like Foursquare, Yelp and even Facebook's new "Places", local advertising will get a boost in budgets (hopefully).. 4. Silicon Valley will be a ...
boysbs.com/2010/12/22/digital-advertising-predictions-for-2011/

*  Advertising - Fujitsu Global

This page presents Fujitsu's latest advertising campaigns, including promotions and media coverage achieved via Japanese television commercials, newspapers and magazines.
fujitsu.com/global/about/resources/advertising/

*  Advertising Age on YouTube - Topic Research, Trends and Surveys

Special Report on advertising age on youtube, along with research on current topics, trends and surveys relating to Advertising Age on YouTube
deeperweb.com/business-research/advertising/advertising-age-on-youtube-research-trends-surveys.html

*  China Advertising Led Light Boxes, Advertising Led Light Boxes Manufacturers, Suppliers | Made-in-China.com

China Advertising Led Light Boxes manufacturers - Select 2017 high quality Advertising Led Light Boxes products in best price from certified Chinese High Efficiency Light manufacturers, Stage Light Product suppliers, wholesalers and factory on Made-in-China.com
made-in-china.com/products-search/hot-china-products/Advertising_Led_Light_Boxes.html

*  Advertising Board Plastic Price | Made-in-China.com

Advertising Board Plastic Price - Select 2017 high quality Advertising Board Plastic Price products in best price from certified Chinese Chemical Plastic Products manufacturers, Advertising Board suppliers, wholesalers and factory on Made-in-China.com
made-in-china.com/products-search/hot-china-products/Advertising_Board_Plastic_Price.html

*  A Literature Review on the Viral Advertising Narrative Structure: Business IS&T Book Chapter | IGI Global

A Literature Review on the Viral Advertising Narrative Structure: 10.4018/978-1-5225-2373-4.ch010: Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by
https://igi-global.com/chapter/a-literature-review-on-the-viral-advertising-narrative-structure/177044

*  Queensland Parliament

On 12 November 2015, the Legislative Assembly approved a motion regarding updated terms and conditions for the Broadcast of Parliament. These full terms are published at the page: Broadcast terms and conditions.. The terms now state that the Broadcast of Parliament material, "must not in any circumstances be used for political advertising, election campaigning or any advertising campaign that would normally require at law a broadcaster to announce who has authorised the material".. This clause previously stated that the material, "must not in any circumstances be used for political party advertising, or election campaigning".. The background information for this change is published at: Ethics Committee Report number 157.. ...
parliament.qld.gov.au

*  museosierrapambley: Magazine publishing: what you need to know (part 2 of 2)

A magazine cannot thrive in circulation alone. To survive, your magazine should also rake in advertisements. This is when the job becomes hard. You see with all the magazines that have been cropping up in the metro, it will be hard for you to get advertisers that have already been advertising in other publications for your first issue. You first have to convince the advertisers that your magazine is interesting before you will be able to get their attention. This is oftentimes the case of the egg and the chicken. You need to have a good circulation to get advertisers but you need advertisers in order to increase your circulation ...
museosierrapambley.blogspot.com/2015/11/magazine-publishing-what-you-need-to_16.html

*  Understanding Online Advertising | NAI: Network Advertising Initiative

IBA/CAA make ads less annoying and irrelevant. Women are likely to see fewer ads about men's shaving products and younger people may see more ads about concerts than luxury cars. By getting rid of the ads that you are unlikely to care about, interest-based or cross-app based advertising creates a more interesting and tailored online experience.. At the same time, you help support the content or service available on a website or app. According to one study, interest-based ads can provide a website as much as 200% more in revenue over ads that are not based on user's assumed interests. This especially benefits smaller publishers, who are more likely to rely entirely on ad revenue to support a free website or app. IBA/CAA plays an integral role in driving economic growth, encouraging competition among companies, and creating more diverse content.. MORE ›. ...
networkadvertising.org/managing/learn_more.asp

*  Alcohol advertising may up drinking habit in adolescents: Study - The Financial Express

Increased exposure to alcohol-related advertisements is raising the amount and frequency of drinking among adolescents, finds a study.
financialexpress.com/lifestyle/health/alcohol-advertising-may-up-drinking-habit-in-adolescents-study/337178/

*  Hemorio Bone Marrow Chances - The Inspiration Room

Hemorio, Brazil's Institute of Haematology, is running an advertising campaign to encourage people to register as volunteers for bone marrow transplants. A bone marrow transplant is the only hope of cure for many patients with leukemia and other blood diseases. Patient without a compatible donor in the family need to consult the Brazilian Registry of Bone Marrow Donor Volunteers (REDOME). It could be simple, but the average chance of finding a compatible marrow is one in a hundred thousand. The campaign includes print advertising, posters and transit shelter displays.. ...
theinspirationroom.com/daily/2011/hemorio-bone-marrow-chances/

*  Other mayors back McGinn in underage prostitution battle - Seattle 911 - A Police and Crime Blog

The mayors of Tacoma, Spokane, Bellingham, Shoreline, Pullman and three other Washington cities have backed Seattle Mayor Mike McGinn's speaking out against backpage.com, a Village Voice Media website that police have said is a an accelerant of underage prostitution.. The mayors asked Village Voice Media CEO Jim Larkin to require "in person verification of any prospective escort advertiser's ID, as well as proof of identity and age for anyone pictured in an escort ad.. "There is an urgent need to act quickly, as our cities have continued to find advertisements on your site that reflect underage sex trafficking in recent weeks.". Both the Seattle Weekly and Stranger have escort ads in the back pages of their print publications. In both cases, people placing those ads are required to go to the offices and present photo ID and sign a photo release form, McGinn spokesman Aaron Pickus said.. McGinn's office is focused on backpage.com, he said, because people advertising on that website have to ...
blog.seattlepi.com/seattle911/2011/08/22/other-mayors-back-mcginn-in-underage-prostitution-battle/

Advertising Standards Canada: Advertising Standards Canada (ASC) is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector.List of tobacco-related topics: Nicotiana is the genus of herbs and shrubs which is cultivated to produce tobacco products.Health marketing: Health marketing is a new approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection. Health marketing is one of the ways through which advancements in medicine and in health-protecting services like insurance are made widely known.Emergency (UK television programme): Emergency was a twentieth century UK television programme presented by Sue Robbie where a panel of experts gave advice on emergency situations. The programme was produced by David Crossman, and was an Action Time production for This Morning and Granada Television.Mass media impact on spatial perception: Mass media influences spatial perception through journalistic cartography and spatial bias in news coverage.Pharmaceutical manufacturing: Drug manufacturing is the process of industrial-scale synthesis of pharmaceutical drugs by pharmaceutical companies. The process of drug manufacturing can be broken down into a series of unit operations, such as milling, granulation, coating, tablet pressing, and others.Persuasions of the Witch's Craft: Persuasion's of the Witches' Craft: Ritual Magic in Contemporary England is a study of several Wiccan and ceremonial magic groups that assembled in southern England during the 1980s. It was written by the American anthropologist Tanya M.Castleberry's Food Company: Castleberry's Food Company was an Augusta, Georgia-based canned food company founded in the 1920s by Clement Stewart Castleberry with the help of his father Clement Lamar Castleberry and closed permanently in March 2008 by the United States Food and Drug Administration.Poundage quota: A poundage quota, also called a marketing quota, is a quantitative limit on the amount of a commodity that can be marketed under the provisions of a permanent law. Once a common feature of price support programs, this supply control mechanism ended with the quota buyouts for peanuts in 2002 and tobacco in 2004.Australian referendum, 1913 (Trade and Commerce): The Constitution Alteration (Trade and Commerce) 1912 was an Australian referendum held in the 1913 referendums which sought to alter the Australian Constitution to extend Commonwealth legislative power in respect to trade and commerce.List of FM radio stations in Bangalore: There are 14 radio stations in Bangalore.Blended malt whisky: A blended malt, formerly called a vatted malt, or pure malt, is a blend of different single malt whiskies from different distilleries. These terms are most commonly used in reference to Scotch whisky, or whisky in that style, such as Japanese whisky.Social marketing: Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.British Journal of Diabetes and Vascular Disease: The British Journal of Diabetes and Vascular Disease is a peer-reviewed academic journal that publishes papers six times a year in the field of Cardiovascular medicine. The journal's editors are Clifford J Bailey (Aston University), Ian Campbell (Victoria Hospital) and Christoph Schindler (Dresden University of Technology).Premiere Stages: Premiere Stages is a professional equity theater company in residence at Kean University. Their primary goals are the development of new plays and the theatrical education of local youth.Congress Mine: The Congress Mine is a gold mine located at the ghost town of Congress, Arizona on the southeastern slope of the Date Creek Mountains, approximately 18 miles north-northeast of Wickenburg, Arizona at an elevation of about 3,000 feet (Lat. 34.The Other Side of Deception: The Other Side of Deception is a follow-up book to By Way of Deception by Victor Ostrovsky, a former Mossad agent with operational knowledge, plus a bibliography of newspaper articles in support of original book.American Lung Association: The American Lung Association is a voluntary health organization whose mission is to save lives by improving lung health and preventing lung disease through education, advocacy and research..List of Parliamentary constituencies in Kent: The ceremonial county of Kent,FlexirentStatute Law (Repeals) Act 1993: The Statute Law (Repeals) Act 1993 (c 50) is an Act of the Parliament of the United Kingdom.Public opinion on nuclear issues: Public opinion on nuclear issues is the aggregate of attitudes or beliefs held by the adult population concerning nuclear power, nuclear weapons and uranium mining.Lifestyle management programme: A lifestyle management programme (also referred to as a health promotion programme, health behaviour change programme, lifestyle improvement programme or wellness programme) is an intervention designed to promote positive lifestyle and behaviour change and is widely used in the field of health promotion.Talking CCTV: Talking CCTV is a CCTV surveillance camera that is equipped with a speaker to allow an operator to speak to the people at the CCTV-monitored site.Libertarian perspectives on political alliances: Libertarian perspectives on political alliances vary greatly, with controversies among libertarians as to which alliances are acceptable or useful to the movement.Cones Hotline: The Cones Hotline was a telephone hotline introduced by the former Prime Minister of the United Kingdom John Major in June 1992 to allow members of the public to enquire about roadworks on the country's roads and report areas where traffic cones had been deployed on a road for no apparent reason. The telephone number for the hotline (originally 0345 504030, later 08457 504030) was usually displayed on signs after sections of roadworks.California Proposition 29 (2012): Proposition 29, the California Cancer Research Act, is a California ballot measure that was defeated by California voters at the statewide election on June 5, 2012.IontocaineBanquet Foods: Banquet Foods is a subsidiary of ConAgra Foods that sells various food products, including frozen pre-made entrées, meals, and desserts.Tobacco cessation clinicConsumer Product Safety Act: The Consumer Product Safety Act (CPSA) was enacted in 1972 by the United States Congress. The act established the United States Consumer Product Safety Commission (CPSC) as an independent agency of the United States federal government and defined its basic authority.Nicotiana glauca: Nicotiana glauca is a species of wild tobacco known by the common name tree tobacco. Its leaves are attached to the stalk by petioles (many other Nicotiana species have sessile leaves), and its leaves and stems are neither [nor sticky like Nicotiana tabacum].Australian National BL classEthical decisionSchool health education: School Health Education see also: Health Promotion is the process of transferring health knowledge during a student's school years (K-12). Its uses are in general classified as Public Health Education and School Health Education.Whitehall Study: The original Whitehall Study investigated social determinants of health, specifically the cardiovascular disease prevalence and mortality rates among British male civil servants between the ages of 20 and 64. The initial prospective cohort study, the Whitehall I Study, examined over 18,000 male civil servants, and was conducted over a period of ten years, beginning in 1967.Draught beer: Draught beer, also spelt draft, is beer served from a cask or keg rather than from a bottle or can. Canned draught is beer served from a pressurised container featuring a widget.Cigarette packets in Australia: Cigarette packets in Australia have undergone significant change. Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs.Jane Stewart (executive): Anna Jane Stewart (July 2, 1917 – September 7, 1990), also called Jane Stewart Mapes in the press, was an American public relations executive.Horsley, J.Civil Rights Restoration Act of 1987: The Civil Rights Restoration Act was a U.S.Mr. Bartender (It's So Easy): "Mr. Bartender (It's So Easy)" is a song by American rock band Sugar Ray.Behavior change (public health): Behavior change is a central objective in public health interventions,WHO 2002: World Health Report 2002 - Reducing Risks, Promoting Healthy Life Accessed Feb 2015 http://www.who.Health food storeElaine ShowalterSpylocked: SpyLocked, also known as SpywareLocked, is rogue software that seeks to trick the user into purchasing its full rogue version. SpyLocked issues false security messages alleging that the user's computer is infected with malicious spyware.Herbal smokeless tobaccoOpinion polling in the Philippine presidential election, 2010: Opinion polling (popularly known as surveys in the Philippines) for the 2010 Philippine presidential election is managed by two major polling firms: Social Weather Stations and Pulse Asia, and several minor polling firms. The polling firms conducted surveys both prior and after the deadline for filing of certificates of candidacies on December 1, 2009.Continuous flash suppression: Continuous flash suppression (CFS) is an adapted version of the original flash suppression method. In CFS, the first eye is presented with a static stimulus, such as a schematic face, while the second eye is presented with a series of rapidly changing stimuli.Public Health Act: Public Health Act is a stock short title used in the United Kingdom for legislation relating to public health.Bar joke: A bar joke is a very common and basic type of joke. The basic syntax of this type of joke is "A man walks into a bar and ".List of pharmaceutical compound number prefixes: This list of pharmaceutical compound number prefixes details a pharmaceutical drug labeling standard. Pharmaceutical companies produce a large number of compounds, which cannot all be given names.Motion Picture Association of America film rating systemInternet organizations: This is a list of Internet organizations, or organizations that play or played a key role in the evolution of the Internet by developing recommendations, standards, and technology; deploying infrastructure and services; and addressing other major issues.St. Patrick's Roman Catholic Church (Calgary, Alberta): St. Patrick's Roman Catholic Church is an historic Carpenter Gothic style Roman Catholic church building located at 14608 Macleod Trail in the Midnapore neighbourhood in Calgary, Alberta, Canada.Lights (cigarette type): Cigarettes labeled as “Lights,” “Milds,” or “Low-tar,” are considered to have a “lighter,” less pronounced flavour than regular cigarettes. These cigarette brands may also contain lower levels of tar, nicotine, or other chemicals inhaled by the smoker.GeoScience Victoria: GeoScience Victoria, formerly the Geological Survey of Victoria is a government agency responsible for mapping the geology of Victoria, Australia.Health policy: Health policy can be defined as the "decisions, plans, and actions that are undertaken to achieve specific health care goals within a society."World Health Organization.

(1/893) Impact of market value on human mate choice decisions.

Mate choice strategies are a process of negotiation in which individuals make bids that are constrained by their status in the market place. Humans provide an unusual perspective on this because we can measure their explicitly expressed preferences before they are forced to make any choices. We use advertisements placed in newspaper personal columns to examine, first, the extent to which evolutionary considerations affect the level of competition (or market value) during the reproductively active period of people's lives and, second, the extent to which market value influences individual's willingness to make strong demands of prospective mates. We show that female market value is determined principally by women's fecundity (and, to a lesser extent, reproductive value), while male market value is determined by men's earning potential and the risk of future pairbond termination (the conjoint probability that the male will either die or divorce his partner during the next 20 years). We then show that these selection preferences strongly influence the levels of demands that men and women make of prospective partners (although older males tend to overestimate their market value).  (+info)

(2/893) Recognition of cigarette brand names and logos by primary schoolchildren in Ankara, Turkey.

OBJECTIVE: To assess the smoking behaviour of primary schoolchildren and their ability to recognise brand names and logos of widely advertised cigarettes, compared with other commercial products intended for children. DESIGN: Cross-sectional survey in classroom settings using a questionnaire designed to measure attitudes towards smoking and the recognition of brand names and logos for 16 food, beverage, cigarette, and toothpaste products. SETTING: Ankara, Turkey. SUBJECTS: 1093 children (54.6% boys, 44.4% girls) aged 7-13 years (mean = 10, SD = 1), from grades 2-5. The student sample was taken from three primary schools--one school in each of three residential districts representing high, middle, and low income populations. MAIN OUTCOME MEASURES: Prevalence of ever-smoking, recognition of brand names and logos. RESULTS: Prevalence of ever-smoking was 11.7% overall (13.9% among boys and 9.1% among girls; p < 0.05). Children aged eight years or less had a higher prevalence of ever-smoking (19.6%) than older children (p < 0.002). Ever-smoking prevalence did not differ significantly across the three school districts. Ever-smoking prevalence was higher among children with at least one parent who smoked (15.3%) than among those whose parents did not (4.8%) (p < 0.001). Brand recognition rates ranged from 58.1% for Chee-tos (a food product) to 95.2% for Samsun (a Turkish cigarette brand). Recognition rates for cigarette brand names and logos were 95.2% and 80.8%, respectively, for Samsun; 84.0% and 90.5%, respectively, for Camel; and 92.1% and 69.5%, respectively, for Marlboro. The Camel logo and the Samsun and Marlboro brand names were the most highly recognised of all product logos and brand names tested. CONCLUSIONS: The high recognition of cigarette brand names and logos is most likely the result of tobacco advertising and promotion. Our results indicate the need to implement comprehensive tobacco control measures in Turkey.  (+info)

(3/893) Tobacco control advocates must demand high-quality media campaigns: the California experience.

OBJECTIVE: To document efforts on the part of public officials in California to soften the media campaign's attack on the tobacco industry and to analyse strategies to counter those efforts on the part of tobacco control advocates. METHODS: Data were gathered from interviews with programme participants, direct observation, written materials, and media stories. In addition, internal documents were released by the state's Department of Health Services in response to requests made under the California Public Records Act by Americans for Nonsmokers' Rights. Finally, a draft of the paper was circulated to 11 key players for their comments. RESULTS: In 1988 california voters enacted Proposition 99, an initiative that raised the tobacco tax by $0.25 and allocated 20% of the revenues to anti-tobacco education. A media campaign, which was part of the education programme, directly attacked the tobacco industry, exposing the media campaign to politically based efforts to shut it down or soften it. Through use of outsider strategies such as advertising, press conferences, and public meetings, programme advocates were able to counter the efforts to soften the campaign. CONCLUSION: Anti-tobacco media campaigns that expose industry manipulation are a key component of an effective tobacco control programme. The effectiveness of these campaigns, however, makes them a target for elimination by the tobacco industry. The experience from California demonstrates the need for continuing, aggressive intervention by nongovernmental organisations in order to maintain the quality of anti-tobacco media campaigns.  (+info)

(4/893) Technology assessment and the drug use process.

This activity is designed for pharmacists, physicians, physician assistants, nurses, and other healthcare team members, payers for health services, and healthcare executives. OBJECTIVES: Upon completion of this activity, the participant should be able to: 1. Describe the rationale behind, the development of, and the advantages arising from the formulary process, and discuss the health professionals involved in the creation of formularies. 2. Describe the impact of new drug development and technology on the drug use process. 3. Discuss the functions of the pharmacy and therapeutics committee. 4. Describe the impact of consumers on the drug use process.  (+info)

(5/893) How patient outcomes are reported in drug advertisements.

OBJECTIVE: To examine how changes in outcomes are reported in drug advertisements in medical journals. QUALITY OF EVIDENCE: Advertisements from a convenience sample of 38 issues of Canadian Family Physician, Canadian Journal of Anaesthesia, Canadian Journal of Psychiatry, Canadian Medical Association Journal, and the New England Journal of Medicine. MAIN MESSAGE: Method of reporting changes in clinical outcomes (relative risk reduction [RRR], absolute risk reduction [ARR], number needed to treat [NNT]), name of product, and company marketing product were sought. In the 22 advertisements included in the analysis, 11 reported results as RRRs; two reported results as RRRs, but readers could calculate ARRs or NNTs from figures given in the advertisement; and nine gave no measure of results, but readers could calculate RRRs, ARRs, or NNTs from figures given. CONCLUSIONS: Most companies report changes in outcomes as RRRs, and this bias could influence the way physicians prescribe. Changes to the rules governing journal advertising and increased emphasis on critical appraisal skills would help mitigate this bias.  (+info)

(6/893) Features of sales promotion in cigarette magazine advertisements, 1980-1993: an analysis of youth exposure in the United States.

OBJECTIVE: To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN: Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in 36 popular magazines (all magazines for which data were available), by cigarette brand; and (b) readership characteristics for each magazine. We defined promotional advertising as advertisements that go beyond the simple advertising of the product and its features to include one or more features of sales promotion, such as coupons, "retail value added" promotions, contests, sweepstakes, catalogues, specialty item distribution, and sponsorship of public entertainment or sporting events. MAIN OUTCOME MEASURES: Total pages of, and expenditures for promotional advertising in magazines; and gross impressions (number of readers multiplied by the number of pages of promotional advertising) among youth and total readership. RESULTS: During the period 1980-1993, tobacco companies spent $90.2 million on promotional advertising in the 36 magazines. The proportion of promotional advertising appearing in "youth" magazines (defined as magazines with a greater than average proportion of youth readers) increased from 7% in 1980 to nearly 100% in 1987. Although youth readers represented only 19% of magazine readers, the proportion of youth gross impressions to total gross impressions of tobacco promotional advertising exceeded this value throughout the entire period 1985-1993, peaking at 33% in 1987. The five "youth" cigarette brands (defined as brands smoked by at least 2.5% of smokers aged 10-15 years in 1993) accounted for 59% of promotional advertising in all magazines, but for 83% of promotional advertising in youth magazines during the study period. CONCLUSIONS: In their magazine advertising, cigarette companies are preferentially exposing young people to advertisements that contain sales promotional features.  (+info)

(7/893) Sharing the blame: smoking experimentation and future smoking-attributable mortality due to Joe Camel and Marlboro advertising and promotions.

BACKGROUND: Despite public denials, internal tobacco company documents indicate that adolescents have long been the target of cigarette advertising and promotional activities. Recent longitudinal evidence suggests that 34% of new experimentation occurs because of advertising and promotions. OBJECTIVE: To apportion responsibility for smoking experimentation and future smoking-attributable mortality among major cigarette brands attractive to young people (Camel and Marlboro). DATA SOURCES, SETTING, AND PARTICIPANTS: Data were from confirmed never-smoking adolescents (12-17 years old) responding to the 1993 (n = 2659) and 1996 (n = 2779) population-based California Tobacco Surveys. MAIN OUTCOMES: Adolescents named the brand of their favourite cigarette advertisements and tobacco promotional items. Using these "market shares" and the relative importance of advertising and promotions in encouraging smoking, we estimated how many new experimenters from 1988 to 1998 in the United States can be attributed to Camel and Marlboro. From other data on the natural history of smoking, we projected how many future deaths in the United States can be attributed to each brand. RESULTS: Although Camel advertisements were favoured more than Marlboro and other brands in 1993 and 1996, the "market share" for promotional items shifted markedly during this period from Camel and other brands towards Marlboro. We estimated that between 1988 and 1998, there will be 7.9 million new experimenters because of tobacco advertising and promotions. This will result in 4.7 million new established smokers: 2.1, 1.2, and 1.4 million due to Camel, Marlboro, and other brands' advertising and promotions, respectively. Of these, 1.2 million will eventually die from smoking-attributable diseases: 520,000 from Camel, 300,000 from Marlboro, and the remainder from other brands. CONCLUSIONS: Our analysis provides a reasonable first estimate at sharing the blame for the long-term health consequences of smoking among the major brands that encourage adolescents to start smoking.  (+info)

(8/893) Psychosocial predictors of cigarette smoking among adolescents living in public housing developments.

BACKGROUND: Adolescents residing in low-income public housing developments in inner-city regions may be particularly vulnerable to a variety of risk factors associated with cigarette smoking. OBJECTIVE: To elucidate the aetiology of cigarette smoking among adolescents living in public housing developments. DESIGN, SETTING, AND SUBJECTS: We examined predictors of smoking from four domains: background characteristics, social influences, behavioural control, and psychosocial characteristics using a sample of seventh graders (mean age 12.9 years) who reside in public housing developments in New York City (n = 624). The addresses of participants in a larger investigation of the aetiology and prevention of smoking were checked to determine if they lived in one of 335 public housing developments in New York City. All participants living in public housing developments were included in the current study. MAIN OUTCOME MEASURES: African-American and Hispanic students completed questionnaires about their cigarette use, social pressures to smoke, smoking attitudes, smoking knowledge, and smoking resistance skills. Students also provided information on demographic and behavioural control (such as church and school attendance). RESULTS: Logistic regression analyses indicated that social influences from friends and family members predicted smoking. Psychosocial characteristics such as advertising resistance skills, anti-smoking attitudes, and refusal skills lowered the odds of smoking. CONCLUSIONS: These findings suggest that smoking prevention approaches targeted at these young people should increase their awareness of social pressures to smoke, correct misperceptions about the prevalence of smoking among friends, and teach relevant psychosocial skills.  (+info)



MarketWatch


  • LONDON (MarketWatch) -- ITV PLC (ITV.LN) Thursday said that total advertising revenue during the first six months of 2007 was down 5.7% compared with the previous year amid a flat advertising market. (marketwatch.com)

world's


  • NEW YORK, Aug. 12, 2014 /PRNewswire/ -- Mediahub/Mullen, a full-service agency based in Boston, and Videology, one of the world's largest video advertising platforms, announced today that they will partner to bring Mediahub's clients streamlined video advertising solutions across television and digital video. (marketwatch.com)
  • SANTA MONICA, Calif., Nov. 6, 2013 /PRNewswire via COMTEX/ -- WebSpectator ( www.webspectator.com ), the world's only real-time advertising exchange that measures actual 'Time Spent' viewing, launched today at ad:tech New York to empower digital advertisers and publishers to quantify engagement across multiple media channels with its new 'Guaranteed to See' metric. (marketwatch.com)
  • About WebSpectator: WebSpectator is the world's only digital advertising exchange network that measures in real-time the actual time spent viewing ads, videos and/or any media component. (marketwatch.com)

view


  • If the bird with the banner craps on someone, would that be a positive or negative view of the product/service being advertised? (envirolink.org)

efficiently


  • We are pleased to announce our partnership with Videology, and look forward to using their software to help us more efficiently plan and buy video advertising for our clients,' said Sean Corcoran, SVP Director of Digital Media and Social Influence. (marketwatch.com)
  • Using time as a metric, WebSpectator has pioneered a way to make the traditional digital advertising model work more efficiently for the real-time Web. (marketwatch.com)

Post


  • How come the older with less post topic is hot and the newer with a lot more posts isn't? (neowin.net)

News


Posts


  • If someone is general interested in a topic or area they will make posts. (conquerclub.com)

revenue


  • If anyone reading this: owns a website or knows someone who owns a website that could use some advertising revenue. (moonpod.com)
  • The U.K.'s largest terrestrial commercial broadcaster also said that advertising revenue at its flagship ITV1 channel was down 9.6% over the first half of 2007 compared with the same period in 2006. (marketwatch.com)
  • The broadcaster has lost both audiences and advertising revenue due to competition from multichannel television and the Internet. (marketwatch.com)
  • ITV also said that U.K. television advertising revenue has continued the stabilizing trend the company first noted in the first quarter of 2007. (marketwatch.com)
  • Grade is also campaigning to remove a legally-imposed antitrust formula, called contract rights renewal, which links ITV's advertising revenue to its audience rating performance. (marketwatch.com)
  • The first few months of Grade's appointment have gone very well,' he said, adding that he was encouraged by ITV's comments that television advertising revenue in the U.K. is stabilizing. (marketwatch.com)

send


  • About advertising maps, send pms to some players is fine if it doesn't become a daily routine. (conquerclub.com)

Page


  • Probably the best advertising you've ever had was when Brian Clevinger recounted his experience with the game on his front page a while back. (moonpod.com)

digital


  • GTS is currently under review by the Media Ratings Council (MRC) to enhance existing industry standards for measuring digital advertising impressions, a central metric for advertising success. (marketwatch.com)

Share


  • Under the terms of the proposal, public shareholders of Hot Topic will receive $14.00 per share in cash for each share of Hot Topic they own. (thestreet.com)
  • Finance, at least one analyst has set a price target for Hot Topic stock at $16.40 per share. (thestreet.com)

free


  • What would be nice is if there were say alot of Starscape fansites, then people would most likely advertise for free. (moonpod.com)

maps


great


  • All the little independent sites are great but hard to find, when we advertise with them everyone benefits. (moonpod.com)
  • Great topic. (conquerclub.com)

Google


  • I'm sure if you search "Stolen iPhone" is Google it'll come up with that topic, maybe? (neowin.net)

Message


  • If you were to advertise, you can get in touch with me regarding specials, announcement, etc. via email or private message here on the forum. (virgin-islands-on-line.com)