• Findings
  • Findings suggest social media are perceived positively. (iospress.nl)
  • Comparing findings across Australia, France, Germany, the UK and the USA, it revealed that nearly seven in ten consumers would stop using a brand or product if they were irritated by that company's social media behaviour - an alarming revelation because the research suggests that many are guilty of doing just that. (indiatimes.com)
  • spend
  • Yet, at a time when chief marketing officers are under increasing pressure to justify ROIs, there is little tangible evidence to support this claim: only one-third (33%) of all those marketers questioned are confident that they can establish a link between social media spend and profitability. (indiatimes.com)
  • make
  • In some cases, the management of social media accounts will require CED to make an administrative decision that directly affects an individual (e.g. modify, delete or block content that violates the guidelines for making comments, which are set out in the social media notice). (gc.ca)
  • activities
  • Account analysis: The collection, analysis, measurement and disclosure of data on CED official social media account activity and user visits to understand and optimize the use of social media accounts and survey public interest in topics, activities or events related to CED's mandate. (gc.ca)
  • It showed that 70% of marketing directors are more focussed than ever on social media, with a quarter of marketing budgets on average expected to be spent on new media activities next year - the UK being the most bullish of all allocating close to half (47%) of budget totals. (indiatimes.com)
  • impact
  • As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising. (lansystems.com)
  • This section focuses on social media management program characteristics that could have an impact on an individual's privacy. (gc.ca)
  • messages
  • Account management:The review and management of individual messages posted in CED's official social media accounts for the purpose of moderating discussions, including the modification or removal of comments or the blocking of users violating the standards for posting comments, if applicable. (gc.ca)