Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. (bartleby.com)
Pepsi, which is not far from its all-time high, has been a much better performer than top rival Coke ( KO ) in the past few years though. (cnn.com)
So will Coke benefit from the same trends that helped Pepsi? (cnn.com)
A survey this year by the Shanghai consulting firm China Market Research Group found that more urban Chinese thought Pepsi - not Coke - was an official Olympic sponsor, even though Pepsi is not sponsoring the event. (smh.com.au)
Smartphone Giving, Part 2: 'Coke or Pepsi? (umc.org)
By the end of 1985, the original Coca-Cola version outsold both New Coke and Pepsi. (cnbc.com)
In the cold beverage world, there are two great superpowers, Coke and Pepsi. (consumeraffairs.com)
I have tried many times and many different ways to end my cravings for soft drinks, specifically Coke and Pepsi - no success. (emofree.com)
In a flash of insight, probably because I was using EFT at the time, I realized that when I used the words 'Coke' or 'Pepsi' and even 'soft drinks' my mind was being flooded with all the lies and propaganda that have been fed to me throughout my lifetime by advertising and even doctors and nurses in hospitals. (emofree.com)
Two of the biggest competitors in the soft drink industry, Coke and Pepsi, always have very powerful advertisements. (ipl.org)
Coke and Pepsi sell very similar products, yet the ads I found aren't very similar. (ipl.org)
Pepsi focuses more on the image to draw people in, while Coke uses a lot of bold font words and bold colors to catch consumer's eyes. (ipl.org)
Coke McDonald and his twin sister, Pepsi, are about to turn 13 and have the entire summer ahead of them. (ipl.org)
Coal10
Coke is a special form of carbon usually produced from coal. (answers.com)
Mill Creek Coal and Coke Co.. . John Cooper s mine in Cooper section of Bramwell shipped 1st coal from W. Virginia s valuable Pocahontas Coalfield over N&WRR on 4 Nov. 1884. (hmdb.org)
The Philadelphia financed Flat Top Coal Land Assoc., later Pocahontas Coal and Coke, became the coalfield s largest landholder. (hmdb.org)
The words "Mill Creek Coal & Coke Co. 1924" are still visible at the top of the building, which is in sight of the marker on Coopers Road. (hmdb.org)
This bar chart illustrates the value of total exports of coal, coke and briquettes from the United Kingdom, annually between 2010 and 2017. (statista.com)
In 2017, the total value of coal, coke and briquettes exported reached 98 million U.S. dollars. (statista.com)
CuO@Lignite activated coke activated persulfate advanced treatment of phenolic wastewater from coal chemical industry. (bvsalud.org)
After bench scale tests indicated good coking qualities for the "cleaned" coal, three 50-pound coking tests were conducted. (cdc.gov)
Coke from the unblended coal was strong and seemed of foundry quality. (cdc.gov)
Using 30 percent of Castle Mountain as a blending coal with a Utah base coal produced a coke with reasonably good characterisitcs. (cdc.gov)
Exposures2
Worker exposures to coke dusts and fertilizers were surveyed on May 13 and November 25 and 26, 1980 at the Port of Sacramento (SIC-9999) in Sacramento, California. (cdc.gov)
Coke dust exposures to the track mobile operators were below California OSHA standards of 10 milligrams per cubic meter. (cdc.gov)
Company's2
In the Coke espionage case, Joya Williams is accused of stealing confidential documents and a sample of a new Coke product from the Atlanta-based beverage giant while working as an administrative assistant to the company's global brand director. (csoonline.com)
So why is Coke sponsoring rodeos, in contradiction of the company's policy? (sharkonline.org)
Fanta1
In Estonia, he says, "the price is right," and a Coke, Fanta or Bon Aqua from the new machines costs 10 kroons ($0.68), about the same as in a store. (baltictimes.com)
See all the commemorative Coke cans with logos in different languages, download wallpaper with themes from various countries, decorate your own Coke bottle, and more. (blogspot.com)
But let's see what happens with Surfaces, bathroom tiles and Coke cans, before we consign Microsoft to the dustbin of history. (gapingvoid.com)
Keurig4
What Coke Is Brewing by Increasing Its Stake in Keurig Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent. (entrepreneur.com)
In February, Coca-Cola acquired a 10 percent holding in Keurig and signed a 10-year partnership to sell Coke drinks through an at-home beverage system developed by Keurig. (entrepreneur.com)
Keurig will offer Coca-Cola products, from Coke to Powerade, through the KeurigCold system. (entrepreneur.com)
On the outside wall of the Vigo County Historical Museum there is a giant mural proclaiming Terre Haute to be the birthplace of the Coke bottle. (roadsideamerica.com)
Mock1
And Pepsi's then-president, Roger Enrico, went on to mock New Coke, calling it 'the Edsel of the 80s' - in reference to one of Ford's biggest auto blunders . (cnbc.com)
Coca-Cola's1
Unfortunately, customers threatened boycotts and Coca-Cola's own bottling partners were reluctant to distribute New Coke products. (cnbc.com)
Olympics6
For Coke the Beijing Olympics presents an opportunity to build its brand among China's 1.3 billion people, while attaching its name to an event that gets worldwide attention and often transcends the field of play. (smh.com.au)
A survey by the Beijing offices of R3 and CSM Media Research found that more than 93 per cent of Chinese had a strong interest in the Olympics and almost half of respondents connected Coke to the Games without being prompted, the highest association of any sponsor. (smh.com.au)
If protests kick off in Beijing during the Olympics and people link Coke to a crackdown by the Chinese Government, that would not help them. (smh.com.au)
I'm a big fan of the Olympics and yes I also love Coke. (blogspot.com)
I love the Olympics and my sister loves Coke, so this is perfect for both of us! (blogspot.com)
well i'm a fan of neither coke nor the olympics - but i just glanced at your etsy favorites and instantaneously spent $20 on a photograph. (blogspot.com)
Content1
Ekocycle is a broader partnership between Will.i.am and Coke to use recycled content in more products. (cnn.com)
Rapper2
Coke Studio season 14 episode two dropped Wednesday night with new promising singers, including the up-and-coming hijabi rapper Eva B. (com.pk)
Speaking to Coke Studio in a recent interview, the rapper shared how she was instantly attracted to rap songs after listening to a number by Eminem. (com.pk)
Activist1
A literary activist, Hedge Coke works with incarcerated youth, underserved indigenous youth and elders, among others, and founded and directs the annual Honoring the Sandhill Crane Migration Literary Retreat and Festival on the Platte River. (poets.org)
Giant1
Watch as this injured calf is taken away to slaughter right past the giant Coca-Cola truck and decide for yourself if Coke really doesn't sponsor this abuse. (sharkonline.org)
Beverage3
The larger concern among companies such as Coke is preventing the product itself from being known by the competition before it is released, John Sicher, an industry analyst and editor of Beverage Digest, told the AP. (csoonline.com)
Last month, Netflix and Coca-Cola announced that the series' third season would include a cross-promotion for New Coke, the beverage giant's product offering that launched in 1985 - the same year that the show's current season is set - and was almost immediately deemed as a major marketing misstep. (cnbc.com)
Plus, Coke needs to compete with other beverage giants who are pushing to expand its offerings in the realm of "homemade" carbonated drinks. (entrepreneur.com)
Taste2
There's just something about the taste of coke that is irresistible. (hubpages.com)
To make vivid the impossible made possible, Coke Zero got the most unbelievable creatures to tell you that real Coke taste with Zero sugar is possible. (bestadsontv.com)
Distribute1
Coke expects to distribute about 26 million beverages through concession stands or provided free to Olympic athletes and officials during the Games. (smh.com.au)
Drinks2
If you're trying to lose weight, you may find yourself reaching for diet drinks, such as Diet Coke. (mirror.co.uk)
The versatility of the coke-ice cream combination also means any number of alcoholic drinks can be added, turning the dessert into a cocktail. (morningadvertiser.co.uk)
Products2
So he pitched Coke with an idea to market recycled plastic to other firms that wanted to green their products. (cnn.com)
Does Coke Use Pathos, Logos, or Ethos to Sell Their Products? (ipl.org)
Sugar1
Gary Harris, an employee of the first hip-hop record label, Sugar Hill , noted that "people respected Herc and Coke, but by the early eighties those guys were like specters-they just weren't visible on the scene anymore. (wikipedia.org)
Sponsorship2
In addition to those sponsorship fees, Coke typically spends three to four times more on Olympic advertising, promotions and tickets for guests, IEG estimates. (smh.com.au)
Back when Coke still addressed their sponsorship of rodeo animal abuse, they had the abusers themselves write a letter saying all was fine! (sharkonline.org)
Back1
Strawberry, who has been working out in Tampa to get himself back into shape following cancer surgery in October, claimed the solicitation was a joke and he didn't own the coke. (thesmokinggun.com)
India3
Coke Studio India launched its Tamil edition and also released a promo. (hindustantimes.com)
The widely popular musical show Coke Studio, which was launched in India in 2011, is going regional with its latest edition. (hindustantimes.com)
Will.i.am is partnering with Coke and W Hotels on a line of bed sheets partially made from old plastic bottles. (cnn.com)
So the Black Eyed Peas frontman has partnered with Coke ( KO ) and W Hotels on a line of bedding made with at least 30% recycled plastic. (cnn.com)
Coca-Cola also made a number of New Coke 'limited-edition' offerings available for purchase online and in certain U.S. cities. (cnbc.com)
Excepting all the CGI-heavy effects, the Coke commercial looks like it was made around the time Cameron last directed a non-documentary feature film. (slashfilm.com)
The sample was shipped to the Bureau of Mines Denver Coloradoal Research Laboratory where studies of its coking properties were made. (cdc.gov)
People1
Since Dr. McDonald loves history and Mrs. McDonald adores strange and interesting facts that most normal people would never want to know about, Coke and Pep are facing a summer of boring museums and visits to places like the world's largest ball of twine. (ipl.org)
Draws1
New Nottingham bar Das Kino, which draws inspiration from 1930s Berlin, claims its coke float cocktail - the Sassafras - has quickly become a house favourite. (morningadvertiser.co.uk)
Advertisement1
Coke used product name repetition and their reputation to help push their advertisement to consumers. (ipl.org)
If only they could make one with little to no calories and which won't cause cancer in lab animals (e.g., whatever they put in diet coke). (hubpages.com)
Odds are, the server will reply, "Is Diet Coke OK? (umc.org)
Diet Coke was actually born of the same market factors, because Tab (Coke's cola-flavored diet drink) had too much of that "woman on a diet" stigma . (lifehacker.com)
Any time you re-brand a drink, you have an opportunity to change the flavor, and so Diet Coke tasted a little better than Tab. (lifehacker.com)
Turner Network Television will feature seven feature films as part of the Diet Coke Moviefest planned for the network Aug. 1-3. (mediapost.com)
The moviefest, developed by TNT, launched April 11 and will continue through Sept. 28, featuring customized diet Coke-branded movie opens and closes, intermissions and tune-in messages produced by TNT On-Air Creative. (mediapost.com)
Future Diet Coke Moviefest Weekends will be Sept. 19-21 and Sept. 26-28. (mediapost.com)
Time2
A model is presented that predicts the coke bed temperature profile over time and thus the optimum quenching conditions. (aiche.org)
In this study, lignite activated coke (LAC) was used as the carrier for the first time , Fe3O4-CuO composite metal oxide was used as the main active material, and the nano-scale magnetic supported composite metal oxide Fe3O4-CuO@LAC catalyst was synthesized for the first time , which can effectively activate the active oxygen in peroxodisulfate (PS). (bvsalud.org)
Good4
But some experts wonder whether Coke and other sponsors are getting good value for their investments, particularly given controversies over the Games. (smh.com.au)
on a serious note, a glass of coke with your meal is good for your digestion, this goes unnoticed because most of us usually drink gallons of it, also if children have a cold or the flu doctors in my country recommend giving them coke instead of milk as long as they have a lot of flem. (hubpages.com)
And it's good that Coke is taking responsibility for its bottles. (cnn.com)
But a few good things did come from the New Coke flop. (cnbc.com)
Drink1
In the 1990s, Coca-Cola rebranded New Coke as 'Coke II,' but then entirely discontinued the drink in 2002. (cnbc.com)
Company4
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. (bartleby.com)
Although it wasn't locked up like the recipe for Coca-Cola Classic, the near theft of a new Coke product has the company re-evaluating its security, including safeguards for protecting trade secrets, the Associated Press reports via NJ.com . (csoonline.com)
Coca-Cola obviously has strict control over its bottlers, and besides, the advertising is being done for Coke, not the local bottling company. (sharkonline.org)
Coca-Cola never revealed how much money it lost from its short-lived New Coke blunder, but The New York Times reported that, in addition to the $4 million it spent on research and marketing, the company lost roughly $30 million due to unsold New Coke inventory. (cnbc.com)
Menu2
Unlike with most menu items, almost everybody seems to agree on the origin of the coke float. (morningadvertiser.co.uk)
The Olive Branch, in Clipsham, Rutland, has a coke float on its kids' menu for £2.95. (morningadvertiser.co.uk)
Sing a so1
Sean Roldan asking if I would be willing to sing a song for Coke Studio Tamizh, a new project that was taking shape," Rahul wrote. (hindustantimes.com)
Brand3
During the three-month period surrounding the Games Coke typically sees a bump in sales, and longer-term research shows that brand loyalty rises, Mr Tressler said. (smh.com.au)
Companies that want to use the Ekocycle brand pay a royalty, which is shared between Coke and Will.i.am. (cnn.com)
Still, New Coke was a success because it revitalized the brand and reattached the public to Coke. (cnbc.com)
Machine2
The coke machine in college takes 50 pence pieces. (maths.org)
According to Raul Vahisalu, who heads the Coke machine project at EMT, it would be feasible to set up similar systems of payment for other services, such as parking. (baltictimes.com)
Market2
The article states anyone could take a Coke product currently on the market and have it tested to see what's in it. (csoonline.com)
I think Coke underestimated the potential damage that could come from getting too close to the Chinese regime,' said Matthew Crabbe, the director of Access Asia, a Shanghai market research firm. (smh.com.au)
Results4
Coke reports its second quarter results on July 22. (cnn.com)
We present here experimental results on steam stripping and water quenching in a delayed coking pilot unit system with a three inch diameter coke drum. (aiche.org)
Results show the dependence of coke cooling profiles on the coke density and water feed rates. (aiche.org)
XRD, FTIR , BET, SEM, XPS and other analysis results showed that there was particulate matter with spherical structure on the surface of the active coke , and its diffraction peaks matched well with the characteristic peaks of Fe3O4 and CuO, and it was a mesoporous structure with a specific surface area of 619.090 m2 g-1. (bvsalud.org)
Season4
The new season of 'Stranger Things' includes scenes of characters enjoying New Coke. (cnbc.com)
Though New Coke failed, the product still managed to leave a lasting impression on popular culture, which is why Netflix and the creators of 'Stranger Things' wanted to feature the product in the show's latest season. (cnbc.com)
Chinmayi tweeted, "I am really happy to be a part of something beautiful, original and a lovely song for Season 1 of Coke Studio Tamil. (hindustantimes.com)
Sanjay added that Coke Studio season one was launched officially on January 23. (hindustantimes.com)
Soft1
McDonald's is the obvious starting point, with its Coke McFloat - Coca-Cola topped with soft serve vanilla and chocolate syrup. (morningadvertiser.co.uk)
Studio1
Coke Studio has teased a promo of the Tamil edition and the team is set to produce the show in other regional languages too. (hindustantimes.com)
Years ago1
When Coke several years ago came out with Vanilla Coke, they wanted that to be ahead of everybody else doing a vanilla cola. (csoonline.com)