Results In stratified analyses by gender, we observed a significant dose-response relationship between baseline soft drink intake and adjusted mean change of JSW in men. With increasing levels of soft drink intake (none, ≤1, 2-4 and ≥5 times/week), the mean decreases of JSW were 0.31, 0.39, 0.34 and 0.60 mm, respectively. When we further stratified by obesity, a stronger dose-response relationship was found in non-obese men. In obese men, only the highest soft drink level (≥5 times/week) was associated with increased change in JSW compared with no use. In women, no significant association was observed.. ...
The study - recently published in the American Journal of Clinical Nutrition - is the first to examine sodas effect on stroke risk. Previous research has linked sugar-sweetened beverage consumption with weight gain, diabetes, high blood pressure, high cholesterol, gout and coronary artery disease.. "Soda remains the largest source of added sugar in the diet," said Adam Bernstein, M.D., Sc.D., study author and Research Director at Cleveland Clinics Wellness Institute. "What were beginning to understand is that regular intake of these beverages sets off a chain reaction in the body that can potentially lead to many diseases - including stroke.". The research analyzed soda consumption among 43,371 men who participated in the Health Professionals Follow-Up Study between 1986 and 2008, and 84,085 women who participated in the Nurses Health Study between 1980 and 2008. During that time, 2,938 strokes were documented in women while 1,416 strokes were documented in men.. In sugar-sweetened sodas, ...
As soda consumption declines in the U.S., Coca-Cola and PepsiCo are trying to leverage the name recognition of their legacy brands to push into energy drinks.
Consumption of sugar-sweetened beverages (SSBs) is linked to increased risks of metabolic disease, but the biological mechanisms underlying this association are still under investigation. Leukocyte telomere length maintenance underlies healthy cellular aging, and may provide a link between SSB consumption and risk of disease. Given the known effects of SSBs on oxidative stress and insulin resistance, we examined the associations between sugar-sweetened beverage, diet soda, and fruit juice consumption, and leukocyte telomere length in 5,309 healthy adults with no prior history of diabetes or cardiovascular disease, using data from the 1999-2002 National Health and Nutrition Surveys (NHANES). We hypothesized that beverages with high sugar content would be most detrimental to cellular aging. Leukocyte telomere length was assayed from DNA specimens collected from adult NHANES participants. Diet was assessed using 24-hour dietary recalls. Because 24-hour dietary recalls may not accurately reflect ...
Although several studies have estimated the effect of sugar sweetened beverages taxes on household purchases, very few examples using individual level self-reported consumption data are available. To our knowledge, only Philadelphia and Berkeley have used a similar approach. In Philadelphia, a telephone survey was used to estimate changes in consumption of sugar sweetened drinks; the results showed that the odds of daily soda consumption decreased by 40% after implementation of the tax.34 In Berkeley, three studies included measures of self-reported sugar sweetened drinks consumption. One used 24 hour beverage recall surveys before and after the tax (collected in the same months one year apart) and found that consumption had fallen 21% eight months after the tax was implemented, but the study was insufficiently powered to detect an effect.11 Another study interviewed shoppers in low income neighbourhoods in Berkeley using a short beverage frequency measure. This study found that consumption of ...
Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.[126] This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canadas hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game theyre playing".[127]. Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA.[128] One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA - Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, ...
Background: Many epidemiologic studies have evaluated the association between caffeine and fertility, with inconsistent results. Some studies suggest that various caffeine-containing beverages may affect fertility differently.Methods: We evaluated the relation of caffeine, coffee, tea, and sodas with time to pregnancy in a prospective cohort study of 3628 women planning a pregnancy, in Denmark (2007-2010). Women reported beverage intake at baseline and every 8 weeks during follow-up until they became pregnant or for up to 12 cycles.
A new study published in the American Journal of Clinical Nutrition questions whether or not diet sodas are good or bad for health and suggests a more complicated relationship exists between consumers and the popular soft-drink segment.
He FJ, Marrero NM, and MacGregor GA. Salt intake is related to soft drink consumption in children and adolescents. A link to obesity? Hypertension. 2008;51:629-634.. The link between salt intake and fluid intake is well characterized in adults. The World Health Organization has estimated that reducing daily salt intake by half, to ∼5 g/d, would reduce fluid intake by about 350 mL/d per person. While intake of water is seldom of concern, much of the fluids consumed in developed nations contribute significant calories to the daily diet. Soft drink intake in children, in particular, is a concern due to the proposed link between intake of sweetened beverages and obesity. To determine a link between salt intake and soft drink consumption, He et al. analyzed data from the National Diet and Nutrition Survey for young people in Great Britain. The survey, conducted in 1997, provides a representative sample of young people between the ages of 4 and 18 years.. Data from 1688 participants (837 girls) were ...
According to a recent study in the American Journal of Clinical Nutrition soda consumption has seen a small decline in the past 10 years but adults consume close to 100 Kcalories of sweetened soda per day in 2010. Diet soft drink has gone up with 28.3% of women 40 to 59 years and 23.1% of women over the age of 60 consuming diet soda on any given day ...
Americans have sipped and slurped their way to fatness by drinking far more soda and other sugary drinks over the last four decades, a new scientific review concludes. An extra can of soda a day can pile on 15 pounds in a single year, and the "weight of evidence" strongly suggests that this sort of increased consumption is a key reason that more people have gained weight, the researchers say. "We tried to look at the big picture rather than individual studies," and it clearly justifies public health efforts to limit sugar-sweetened beverages, said Dr. Frank Hu, who led the report published Tuesday in the American Journal of Clinical Nutrition. He and others at the Harvard School of Public Health reviewed 40 years of nutrition studies that met strict standards for relevance and scientific muster. The work was funded by ongoing grants to his lab from the federal government and the American Heart Association. Soft drink trends have marched lock-step with the growing obesity epidemic, but industry ...
My research is mainly focused on the effects of cholesterol, saturated fat and statin drugs on health. If you know anyone who is worried about their cholesterol levels and heart disease, or has been told to take statin drugs you could send them a link to this website, and to my statin or cholesterol or heart disease books ...
6) Kidney stones. Thats why taxing sodas is more than merely a way to raise money through soda sales; its also a way to dramatically reduce the cost of treating these diseases. Its no surprise that several U.S. states are now starting to seriously consider slapping new taxes on sodas and other "junk" beverages.. Thats not the way I would prefer to see the situation handled, actually. The better option, in my view, would be to ban all soda advertising by effectively stripping Free Speech rights from corporations. Such rights belong only to individuals, not multi-billion-dollar corporations. Corporations whose products physically harm the health of the population at large should not be allowed to openly advertise and promote those products to the public. They can still sell them, they just cant advertise them.. This is the real solution to the problem: Take away the advertising of sodas and consumer consumption immediately plummets. Its all the advertising that keeps the soft drink sales ...
In an extreme example of what can happen when you drink too much soda, a 31-year-old woman living in Monaco (a country near southern France) recently found out that her fainting spells and heart problems likely have to do with her pop consumption. The problem was diagnosed after she fainted and was taken to a hospital for testing. Doctors found her bodys potassium level to be extremely low and "a test of her hearts electrical activity revealed she had a condition called long QT syndrome, which can cause erratic heart beats.". No water in 16 years. After inquiring into her familys medical history and her own, it was discovered that "since the age of 15, she had not drunk any water-soda (specifically cola) was the only liquid she consumed." She didnt skimp herself on it either, drinking upwards of 2 quarts of the beverage daily. Doctors put her on a strict no-cola diet and after just one week of soda abstinence, her heart beat activity and potassium levels achieved "normal" status. ...
Since the study was based on associations, it doesnt necessarily tell us that drinking soft drinks caused the behavioural problems, but this study does support the possibility.. For example, you might think that drinking more soda was a signal that a child had a troubled background. And it was the troubled background that was the real cause of the behavioural problems.. The researchers found evidence against this possibility by measuring the following factors and taking them into account:. ...
Reducing the consumption of soda and other sugary drinks will be the focus of a new campaign to reduce diet-related disease announced today by health departments in several major cities as well as the nonprofit Center for Science in the Public Interest, the American Heart Association, the American Diabetes Association, and other groups.
The funny thing is the ad comes across more as an ad for Facebook than for Coca-Cola. It actually would have been a much better concept for Facebook than the one they came up with themselves.. As youre watching it, you pretty much forget all about Coca-Cola, and instead are more likely to focus on the number of likes youve received on Facebook. The link between Coca-Cola and the Like button is seen in one sentence in the ad, "As a brand, for 125 years weve been talking about joy, happiness and positivity. Now all of these things have a button.". If you want to find out how many likes youve received on Facebook, Coca-Cola draws you back into the fold with their Like-O-Meter - a Facebook app which is supposed to tell you how many likes youve received on your Facebook posts. The only problem is they dont tell you where to find it. We managed to find this Like-O-Meter, which has probably received a flood of new users from Egypt, despite the fact that it has nothing to do with Coca-Cola. The ...
CHICAGO (MarketWatch) -- Shares of a new, smaller Coca-Cola Enterprises CCE, -0.02% plunged 30% early Monday following the close of the sale of its North American bottling operations to the Coca-Cola Co. Under the terms of the deal, Coca-Cola Enterprises will keep its name and run as a new public company that keeps it existing European territories, along with operations in Norway and Sweden acquired from Coca-Cola Co. Early this year, Coca-Cola Co. KO, -0.45% agreed to acquire CCEs North American business for $12.3 billion, including the assumption of $8.88 billion in debt. Shares of CCE were off $9.61 at $22.19 in early action.. ...
The ultimate guide to Coca-Cola Collecting. Blaine Martins Guide to Coca-Cola Memorabilia and Coca-Cola Price Guide celebrates the unique history and memorabilia of The Coca-Cola Company. This page discusses the origins of Coca-Cola Chewing Gum.
Running Head: COCA-COLA CASE Coca-Cola Case Analyses Coca-Cola Case 2 Coca-Cola Case Analyses This paper is about the company Coca-Cola
Other articles where Coca-Cola is discussed: The Coca-Cola Company: …of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes. The company also produces and sells other soft drinks and citrus beverages. With more than 2,800 products available in more than 200 countries, Coca-Cola…
International drinks giant Coca-Cola is launching an entrant into the growing energy drinks sector, currently dominated by brands such as Red Bull and Lucozade.. The brand, called Play, will launch to the trade in South Africa on Monday and may be extended to further markets if successful.. South African branding and design consultancy Switch has created the identity and packaging for the new brand, Coca-Colas first foray into the energy drinks market in the region. It has previously trialed another energy drink, Lift, in Australia and New Zealand.. The identity features purple and orange colourways, a move away from Coca-Colas traditional red, and a digital "play button" icon. It also incorporates a medical-style heart monitor, reflecting its status as an energy provider.. According to Switch founding partner Larry Shiller, the new drink may roll out initially in four or five as yet unnamed countries following the launch in South Africa.. A spokeswoman for Coca-Cola Enterprises, the UK arm of ...
The Coca-Cola system in India is comprised of Coca-Cola India Pvt. Ltd. (CCIPL), the concentrate manufacturing entity and 15 authorised bottlers of The Coca-Cola Company (TCCC), which are responsible for the production of ready-to-drink, non-alcoholic beverages under the Trademarks of TCCC, their distribution and sale in the territory of India. The system also comprises the India branch office of Coca-Cola India Inc., which provides guidance in relation to development of business in India.. Follow us on twitter @CocaCola_Ind, or on facebook at www.facebook.com/cocacolaindia/. ...
Soda Associated with Weight Gain, Diet Soda is Higher. A study reported at the 2005 American Diabetes Association Annual Meeting in San Diego, California, found a link between diet soda and weight gain in humans. Sharon P. Fowler, MPH, and colleagues at the University of Texas Health Science Center in San Antonio, Texas collected data on 1,550 Mexican-American and non-Hispanic, white Americans (ages 25-64) for seven to eight years.. About one-third of the 622 participants who began the study with normal weight became overweight or obese. What didnt surprise us was that total soft drink use was linked to overweight and obesity, Fowler said. What was surprising was when we looked at people only drinking diet soft drinks, their risk of obesity was even higher. Fowler says that this study does not prove that diet soda causes obesity, merely that something linked to diet soda drinking is also linked to obesity.. Source: DeNoon D. Drink more diet soda, gain more weight? WebMD Medical News ...
I was first pulled into it early last month by an interesting ultra-simple 30-seconder on television that had a couple of young teen girl coming home from school for lunch. They are obviously down in the dumps, one having lost her cellphone, the other having been ignored by her crush. The lunch fare on the table does not whet their appetites as their woes get the better of them. Mom, overhearing the girls, whips out a bottle of Coca-Cola. This joyfully distracts them, and we watch them digging into the lunch in front of them, their appetites reawakened by Coca-Cola.. This "Making that meal moment special with Coke" by McCann was swiftly rolled out to the Asian region. Simultaneously, Ogilvy One cascaded over social media an interactive campaign with visuals centering on a bottle of Coca-Cola, egging viewers to post what in their opinion would go well with Coca-Cola. The same target market swiftly responded with their own pairings with Coke, some more amusing than others.. Visual Latina, on the ...
A new agreement will see The Coca-Cola Comapny distributing several of the Dr Pepper Snapple Groups brands, subject to the completion of The Coca-Cola Companys acquision of Coca-Cola Enterprises North American bottling group. The one-time cash payment of $715 million will secure Coca-Cola the right to distribute DPS
Coca-Cola with Lemon, The Coca-Cola Companynin Pepsi Twiste karşı rekabet amacıyla çıkardığı bir Coca-Cola içeceğidir. İlk kez 2001 yılında ABDde tanıtılmıştır. Coca-Cola Lemon ve Diet Coke Lemon aşağıdaki ülkelerde bulunmaktadır: ...
This should, of course, surprise me more, but it doesnt. Researchers have correlated diet soda consumption to metabolic syndrome -- which is obesity, hyperlipidemia, diabetes and high blood pressure. This could of course be something in the diet soda. Or it could very well be the psychology of someone who consumes an unhealthy carbonated carbohydrate. From the NYTimes. ...
The Coca-Cola Company (NYSE: KO) is the worlds largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, were serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together ...
Find Non-Diet Approach Nutritionists and Dietitians in 37209, help from 37209 Non-Diet Approach Nutritionists and Dietitians for Non-Diet Approach Nutrition and Diet in 37209.
In March 2004, Coca-Cola announced that it was creating the Beverage Institute for Health & Wellness. According to PR Week the institute is to support nutrition research, education, and outreach. The outreach activities, PR Week wrote, will be directed to "health professionals and consumers about nutrition, physical activity, and health maintenance issues." [3] Education, as the thinking by food companies goes, "empowers" people to make the right product choices, writes Michele Simon in her book Appetite for Profit, but is really a thinly veiled jab at nutrition advocates who supposedly want to take away the rights of consumers to freely decide which foods are best for them. Food companies dont mean any education, though, but rather the kind they provide so that they can control the information people need to make dietary decisions.[19] In November 2004, PR Week reported that Coca-Cola GB and its bottling arm Coca-Cola Enterprises have combined their public affairs accounts and are seeking ...
Coca-Cola coupons and saving tips to save on a ton of great brands like Powerade, Honest Brand, Soft Drinks and more. Check out our best tips!
No - Coca-Cola does not contain cocaine or any other harmful substance, and cocaine has never been an added ingredient in Coca-Cola drinks.
Declaration of Connecticut College Students for a Coca-Cola Boycott October 7 2005, by Scott Borchert We, students of Connecticut College, call for an institutional boycott of all Coca-Cola products. In doing so, we will be joining an international movement against the labor and environmental abuses of the Coca-Cola Corporation, a movement which is steadily gaining…
The Coca-Cola Company is partnering with Emory and The Carter Center to help improve the lives of Latin Americans by creating educational opportunities and a forum to address issues of concern to hemispheric relations.. A $1.5 million gift from the company will launch a program called Forging a New Partnership Between The United States and Latin America. Funding will be split evenly between scholarships for 15 Latin American students to study at the graduate and business schools and a series of high-level conferences at The Carter Center over the next five years to help enhance trade and U.S.-Latin American relations.. At The Coca-Cola Company, we believe partnerships drive economic growth, said Timothy Haas, president of Coca-Colas Latin America Group. We hope our contribution links The Carter Center, Emory and Latin America in a way that fosters a constructive exchange of ideas and an excitement about community development.. The gift to The Carter Center will help initiate a multi-year ...
2018 The Coca-Cola Company, all rights reserved. COCA-COLA®, TASTE THE FEELING, and the Contour Bottle are trademarks of The Coca-Cola Company.. ...
The typical Coca-Cola Company Marketing salary is $65,385. Marketing salaries at Coca-Cola Company can range from $47,200-$102,657. This estimate is based upon 4 Coca-Cola Company Marketing salary report(s) provided by employees or estimated based upon statistical methods. See all Marketing salaries to learn how this stacks up in the market. ...
Outsourcing, casualisation and job destruction are among the most urgent issues that unions at Coca-Cola across the globe face. The Coca-Cola Workers Global Alliance stands for a joint set of demands in order to stop the abuse of casual employment in the Coca-Cola system. You can download the Charter of demands in pdf format here: ...
... Antique & Collectable: Looking for Coca-Cola was first served in 1886 in Atlanta, Georgia. John Pemberton, an Atlanta pharmacist, invented Coca-Cola when he combined a mysterious, dark liquid with carbonated water. It was advertised through
Say No to Soda. Sodas are sweet, sparkling and tasty - but dont confuse them with a healthy drink. There are a lot of health risks connected with drinking soda and youre robbing yourself of vitamins and minerals in a healthier drink.. Reasons why:. Soda has absolutely no nutritional value. It is filled with sugar and calories and nothing else.. Soda is loaded with high-fructose corn syrup, a sweetener that has been linked to obesity. Soda consumption also has been linked to the development of type 2 diabetes because of sugar content and its effects on the bodys hormones.. Soda damages your teeth. The sugar in soda coats your teeth, combining with bacteria in your mouth to form acid. Both regular and diet soda also contain carbolic acid through carbonation. These acids work to weaken tooth enamel, causing cavities and tooth decay.. Drinking soda can weaken your bones. Most sodas contain phosphorous and caffeine, which are believed to contribute to osteoporosis.. Soda can harm your major ...
Today, The New York Times published a story that shows clearly and scientifically that beverages are not the driving factor behind rising obesity rates in the United States. The story even quotes a known industry critic as expressing dismay with the facts.. "The trend is very unfortunate and very disappointing," said Marion Nestle, a professor in the department of nutrition, food studies and public health at New York University. "Everybody was hoping that with the decline in sugar and soda consumption, that wed start seeing a leveling off of adult obesity.". Everybody? No. What everyone is hoping for is that we as a society work together on real solutions to obesity that reflect reality and science. With this article, perhaps that process can begin for the sake of our nations health and wellbeing.. What the New York Times reported is that about 38 percent of American adults were obese in 2013 and 2014, up from 35 percent in 2011 and 2012. And it pointed out that this happened as consumption of ...
Going global: Coca-Cola Co. said Monday it is going international with Tab Clear, its new, see-through diet soft drink, two weeks after its launch in 10 U.S. cities. The Atlanta-based beverage giant
A industry specific database dedicated to U.S. Carbonated Soft Drink industry. Contains contact information and other pertinent details on soft drink bottlers, soft drink canners, soft drink fillers, soft drink distributors and soft drink franchisors.
The drinks a person with Proteinuria problem can consume - #Proteinuria happens when the kidneys are not healthy enough to hold the protein to not leak out through urine. Protein is vital for our overall health. Albumin is a protein in the blood which is profitable for the strong bones and muscles. Healthy #kidneys work to filter and eliminate extra fluid and waste materials from the blood. Kidneys also work on to maintain the flow of protein and important nutrients in the blood. When the kidneys are not healthy enough to not eliminate albumin protein through urine, the condition is known as protein leakage and protein loss. When the protein leaks out through urine is also is known as Proteinuria or #Albuminuria and its also can be a sign of the nephrotic syndrome. The three main causes of Proteinuria are- 1. Diabetes, 2. High Blood Pressure, and 3. Kidney Disease Following are the symptoms of Proteinuria or Protein Loss 1. Foamy or bubbly urine 2. Problem in urination 3. Frequent or less urine ...
Carbonated soft drinks (CSDs) have been associated with gastroesophageal reflux, an established risk factor for esophageal adenocarcinoma. As both CSD consumption and esophageal adenocarcinoma incidence have sharply increased in recent decades, we examined CSD as a risk factor for esophageal and gastric cancers in a U.S. multicenter, population-based case-control study. Associations between CSD intake and risk were estimated by adjusted odds ratios (ORs), comparing the highest versus lowest quartiles of intake. All statistical tests were two-sided. Contrary to the proposed hypothesis, CSD consumption was inversely associated with esophageal adenocarcinoma risk (highest versus lowest quartiles, OR = 0.47, 95% confidence interval = 0.29 to 0.76; Ptrend = .005), due primarily to intake of diet CSD. High CSD consumption did not increase risk of any esophageal or gastric cancer subtype in men or women or when analyses were restricted to nonproxy interviews. These findings indicate that CSD ...
In the real world, I saw that commercial and reacted in a way similar to almost all of my fellow right-wing conservatives: I yawned and went to the kitchen for another beer. Then I proceeded on with my evening, not caring one way or another about Coca-Colas contrived marketing tactics. Admittedly, I have long since vowed to never drink Coke, but thats only because I dislike diabetes, not because Im upset about foreigners singing patriotic hymns.. So imagine my surprise when I went on the internet after the game to see social media abuzz over the "right wing backlash against Coca-Cola.". Some of the headlines:. Coke Ad Draws Outrage, Praise (EW). Coca-Cola Super Bowl Ad Inspires Racist Twitter Backlash (Mediaite). Coca-Cola Ad Celebrates Diversity, Twitter Racists Explode (Huffington Post). Coca-Cola Multicultural Super Bowl Ad Really Angered Conservatives (Talking Points Memo). Coca-Colas Multilingual America the Beautiful Ad Sparks Conservative Outrage (AlterNet). Coca-Cola Super Bowl Ad: ...
Honestly... It makes no sense how--forget intrusive--stupid the government has become lately. Take soda bans: (NaturalNews) As the Health Ranger, Im on the record strongly opposing soda consumption. Years ago, I wrote the popular self-help guide, The Five Soft Drink Monsters, which helps soda addicts get off sodas and transition to healthier drinks like tea…
The methodologic strengths of the study by Shuster and colleagues are the randomized controlled trial design and the large number of patients from different areas of the United States. The weaknesses are related to the lack of details that may permit exploration of alternative explanations for the finding of an effect of the advice regarding soft drinks. Although not stated in the article, the physicians were blinded to allocation. The success of the blinding was dependent on the unblinded patients silence. The role of co-intervention is uncertain. Patients may have been given dietary advice regarding calcium, oxalate, flesh protein, vitamin D, and fluid consumption. Strauss and colleagues (1) reported that patients who formed stones and remained free of recurrence had a greater increase in urine volume than those who had recurrences. Treatment with thiazides and allopurinol are effective in decreasing the 3-year probability of recurrent stone disease from 55% in control groups to 15% to 25% in ...
A definitive history of Coca-Cola, the worlds best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and cultureThe Real Thing is a portrait of Americas most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Cokes creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Companys success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past
The Coca-Cola Company, with the help of the American Beverage Association, is deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages, according to a complaint filed in federal court in California. The suit contends that the beverage giant and its trade association are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking consumption of sugar-sweetened drinks to obesity, type 2 diabetes, and cardiovascular dis