Efforts in evaluation of our economic impact have so far analysed public relations as an industry, where demand - believed to be mostly originated by the private sector - meets the offer of services provided by agencies, consultancies and solo operators. (ipra.org)
Little, if any, attention has focussed on the economic impact of the profession as such and this would need to include public relations performed in all three sectors of the economy: private, public and social. (ipra.org)
The body of knowledge which public relations has developed and accumulated over the last 20 to 50 years, albeit much in need of reinforcement, is solid enough to establish this notion of a profession on its own. (ipra.org)
Fourth and finally, this confirms and reinforces that public relations is not merely, nor even mostly, a private sector and/or outsourced consultancy or service based profession. (ipra.org)
Susan Wood (pictured left) and Michelle Hampton bemoan the fact that the Public Relations sector still faces some prejudice and misconceptions. (ipra.org)
Economic2
Second, we have passively accepted over the years the traditionally elaborated estimates of our economic impact on society and the differences from advertising seem to be way out of proportion. (ipra.org)
By Justin Manson, Sales Director at Webfleet The upcoming year, 2024, looms heavy with geopolitical upheaval and economic instability, setting the stage for what could be the greatest election year. (creamermedia.com)