• Compared to Likert-type scales, semantic differentials have advantages when it comes to measuring multidimensional constructs in different contexts. (uxpajournal.org)
  • When and how to use Likert and semantic differential scales. (udemy.com)
  • Easily create surveys using 80+ ready made question-types such as Van Westendorp scale, Likert Scale, Net Promoter Score and Semantic Differential Scale. (questionpro.com)
  • The project developed a Health Care Professional Attitude Scale consisting of three Semantic Differential Scales and one Likert-type scale and administered it at 2, 4, and 6 months postworkshop. (nih.gov)
  • The semantic differential (SD) is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales. (wikipedia.org)
  • The framework, which consists of six subsequent steps, advocates particular attention for collecting the set of relevant bipolar scales, linguistic testing of semantic bipolarity, and establishing semantic differential dimensionality. (wikipedia.org)
  • The semantic differential is today one of the most widely used scales used in the measurement of attitudes. (wikipedia.org)
  • Thus, when individuals respond to a set of pairs or scales as they rate a concept, those individuals are, in effect, differentiating the meaning of that concept in intensity (degree from the origin along each semantic space) and direction (positive or negative along each semantic space). (uconn.edu)
  • respondents rated 14 bi-polar adjective scales on a semantic differential instrument based on their perception of potentially adverse concepts (one of the scales was Red-Green). (tricourilemele.ro)
  • To accomplish this, we used the semantic differential (SD) instrument (Snider & Osgood, 1969) with 14 bi-polar adjective scales. (tricourilemele.ro)
  • We, therefore, report the development and validation of the TrustDiff scale, a semantic differential that measures user trust on three dimensions. (uxpajournal.org)
  • 6. Semantic Differential Scale Method Can Reveal Multi-Dimensional Aspects of Mind Perception. (nih.gov)
  • In two-choice go/nogo tasks pictures of objects were manually classified on the basis of semantic and phonological information. (mpi.nl)
  • These observations are interpreted in the context of the summation hypothesis (Hillis & Caramazza, 1991), according to which the activation of lexical entries for production would be made on the basis of semantic information and, when available, on the basis of form-specific information. (mpi.nl)
  • Electrophysiological correlates of basic semantic composition in people with aphasia. (mpg.de)
  • Dissociable contributions of frontal and temporal brain regions to basic semantic composition. (mpg.de)
  • Differential contributions of left-hemispheric language regions to basic semantic composition. (mpg.de)
  • In the present study, the authors examined with event-related brain potentials whether phonological encoding in picture naming is mediated by basic semantic feature retrieval or proceeds independently. (mpi.nl)
  • The findings indicate that phonological code retrieval is not strictly contingent on prior basic semantic feature processing. (mpi.nl)
  • determination of the minimum number of orthogonal dimensions (or axes) which exhausts the dimensionality of the semantic space allows maximum efficiency in defining that semantic space (Osgood, et al. (uconn.edu)
  • Background: Reading words for meaning relies on orthographic, phonological and semantic processing. (cardiff.ac.uk)
  • The temporal evolution of processing in these routes is not well understood, although theoretical evidence predicts early phonological processing followed by interactive phonological and semantic processing. (cardiff.ac.uk)
  • At 400 ms, there was continued phonological processing in the inferior frontal gyrus and additional semantic processing in the anterior temporal cortex. (cardiff.ac.uk)
  • There was also an area in the left temporoparietal junction which was implicated in both phonological and semantic processing. (cardiff.ac.uk)
  • Discussion: The results support the prediction of early phonological processing followed by an interaction of phonological and semantic processing during word recognition. (cardiff.ac.uk)
  • Phonological encoding is not contingent on semantic feature retrieval: An electrophysiological study on object naming. (mpi.nl)
  • Does phonological encoding in speech production always follow the retrieval of semantic knowledge? (mpi.nl)
  • In this article a new approach to the distinction between serial/contingent and parallel/independent processing in the human cognitive system is applied to semantic knowledge retrieval and phonological encoding of the word form in picture naming. (mpi.nl)
  • The findings indicate that phonological encoding can proceed in parallel to the retrieval of semantic features. (mpi.nl)
  • In 1958, as part of the MK Ultra program, the CIA gave Osgood $192,975 to finance a world-wide study of 620 key words in 30 cultures using semantic differential. (wikipedia.org)
  • The semantic differential originated from the work of Charles Osgood in the 1950s as a technique for scaling people on their responses to pairs of bipolar adjectives in relation to concepts (Gable, 1993). (uconn.edu)
  • The Surveyor methodology rests on classic semantic differential studies demonstrating that three universal dimensions underlie human affect (Osgood, 1964). (sociology.org)
  • Since Osgood and colleagues (see Snider & Osgood, 1969) studied the connotative meaning of colors, we utilized their innovative semantic differential technique to address the issue. (tricourilemele.ro)
  • Using 10 items, the TrustDiff semantic differential measures user perceptions of the Benevolence, Integrity, and Competence of an online vendor. (uxpajournal.org)
  • Charles E. Osgood's theory of the semantic differential exemplifies the more general attempt to measure the semantics, or meaning, of words, particularly adjectives, and their referent concepts. (wikipedia.org)
  • Osgood's theoretical work also bears affinity to linguistics and general semantics and relates to Korzybski's structural differential. (wikipedia.org)
  • Differential cortical contribution of syntax and semantics: An fMRI study on two-word phrasal processing. (mpg.de)
  • This OSS design had meant to increase the sensitivity of the SD method to any semantic biases in responses of people within the same culture and educational background. (wikipedia.org)
  • Psychological and physiological effect in humans of touching plant foliage - using the semantic differential method and cerebral activity as indicators. (cjscons.com)
  • The results also have implications for the classical interpretation of N400-like responses as markers for semantic processing. (cardiff.ac.uk)
  • By contrast, the patient for whom conversion procedures were available did not produce semantic errors in transcoding tasks and did not produce lexically inconsistent responses in multiple picture-naming tasks. (mpi.nl)
  • To this end, I designed a semantic differential, for which data are typically analyzed via factor analysis. (uconn.edu)
  • We illustrate how Heise (1997) improved the first-generation paper-and-pencil techniques for producing more highly reliable and valid semantic differential data with ATTITUDE, a Pascal-based computer program that was much more efficient, less costly and useable with non-romanized languages like Japanese and Chinese. (sociology.org)
  • Project Magellan produces a third-generation improvement on the collection of semantic differential data with Surveyor . (sociology.org)
  • This new instrument has the potential for collecting semantic differential-type data with high reliability and validity anywhere in the world via the Internet. (sociology.org)
  • This study aimed to design and evaluate a novel practical web-based differential diagnosis generator solution in primary care. (nih.gov)
  • This study reports the construction of a psychometrical measure, based on the semantic differential technique, for acoustic properties' evaluation in aircraft interiors. (bvsalud.org)
  • Two studies composed the research: a first study of semantic descriptors, and a second one for measure construction. (bvsalud.org)
  • The research question is can common factor analysis of a semantic differential yield a meaningful, useful structure for describing the construct of optimism? (uconn.edu)
  • Semantic differential is - at least was - the way to measure "meaning" across languages/cultures. (eurotrib.com)
  • An Internet questionnaire was designed and administered to a sample of 559 introductory sociology students at a Midwestern university using semantic differentials to measure attitudes towards a fictitious couple. (ku.edu)
  • The Japanese version of the semantic differential used through the 1990s, called TAIDO (= ATTITUDE), is shown in the Figure 2. (sociology.org)
  • Prosodic cues to semantic structure in native and nonnative listening. (mpi.nl)
  • This effect has been explained as a search for focus, furthering rapid apprehension of semantic structure. (mpi.nl)
  • A detailed presentation on the development of the semantic differential is provided in Cross-Cultural Universals of Affective Meaning. (wikipedia.org)
  • This paper places Project Magellan within the larger semantic differential tradition. (sociology.org)
  • to this end, an attempt was made to converge a semantic database with the unified medical language system (UMLS) knowledge base, using MetaMap tool and natural language processing. (nih.gov)
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  • An additional manipulation of the duration of the faster and presumably mediating process (semantic retrieval) allowed to derive differential predictions from the two alternative models. (mpi.nl)
  • The introduction of a semantic task mixing procedure allowed for selectively manipulating the speed of semantic feature retrieval. (mpi.nl)
  • Serial and parallel models were tested on the basis of their differential predictions for the effect of this manipulation on the lateralized readiness potential and N200 component. (mpi.nl)