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  • people
  • This allows us to nuance our messaging," said the Cambridge Analytica CEO , before an audience of 250 communications executives six weeks before the 2016 US presidential election, "so that rather than serving the same advert to 100 million people… you can sub-segment people by personality and change the creative to resonate with individuals based on how they see the world. (hbr.org)
  • offers
  • personality science offers the chance to empathize with individuals, and engage them with the message, advertisement, or content in a way that is more likely to resonate with them. (hbr.org)