'It's interesting how few people die from smoking': tobacco industry efforts to minimize risk and discredit health promotion.
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BACKGROUND: It is well known that the tobacco industry has placed articles in scientific literature to maintain controversy over the dangers of tobacco use, while claiming that smokers are well-informed about risk. This study illuminates an industry attempt to directly undermine popular understanding of the hazards of smoking using an industry-created organization called Associates for Research in the Science of Enjoyment (ARISE). METHODS: Searches of tobacco industry documents contained in the Legacy Tobacco Documents Library, British American Tobacco Documents Library, and British Columbia's Tobacco Industry documents were performed as well as searches of the LexisNexis database for news articles on ARISE published between 1989 and 2005. Qualitative analysis focused on industry motives, media strategies, and rhetorical tactics; quantitative content analysis focused on media coverage. RESULTS: Between 1989 and 2005, at least 846 articles appeared in the European, Australian, and US press mentioning ARISE, its members, or its activities. Many of these articles presented two themes: smoking was a healthful 'pleasure', and health promotion practices, including cessation, were stressful and unhealthy. Few articles included responses from health advocates, questioned ARISE's claims, or mentioned its funding. CONCLUSIONS: ARISE successfully planted stories in the press, designed to allay the health concerns of smokers and to discredit health promotion information and practices. ARISE's later interest in food suggests that counterfactual 'health' messages on almost any topic could be promoted similarly, regardless of their implausibility. (+info)
How adolescent girls interpret weight-loss advertising.
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While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising. This study examined how girls aged 9-17 years interpreted magazine advertising, television (TV) advertising and infomercials for weight-loss products in order to determine whether deceptive advertising techniques were recognized and to assess pre-existing media-literacy skills. A total of 42 participants were interviewed in seven geographic regions of the United States. In groups of three, participants were shown seven print and TV advertisements (ads) for weight-loss products and asked to share their interpretations of each ad. Common factors in girls' interpretation of weight-loss advertising included responding to texts emotionally by identifying with characters; comparing and contrasting persuasive messages with real-life experiences with family members; using prior knowledge about nutrition management and recognizing obvious deceptive claims like 'rapid' or 'permanent' weight loss. Girls were less able to demonstrate skills including recognizing persuasive construction strategies including message purpose, target audience and subtext and awareness of economic factors including financial motives, credibility enhancement and branding. (+info)
Cheating can stabilize cooperation in mutualisms.
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Mutualisms present a challenge for evolutionary theory. How is cooperation maintained in the face of selection for selfishness and cheating? Both theory and data suggest that partner choice, where one species preferentially directs aid to the more cooperative members of the other species, is central to cooperation in many mutualisms. However, the theory has only so far considered the evolutionary effects of partner choice on one of the species in a mutualism in isolation. Here, we investigate the co-evolution of cooperation and choice in a choosy host and its symbiont. Our model reveals that even though choice and cooperation may be initially selected, it will often be unstable. This is because choice reduces variation in the symbiont and, therefore, tends to remove the selective incentive for its own maintenance (a scenario paralleled in the lek paradox in female choice and policing in within-species cooperation). However, we also show that when variability is reintroduced into symbionts each generation, in the form of less cooperative individuals, choice is maintained. This suggests that the presence of cheaters and cheater species in many mutualisms is central to the maintenance of partner choice and, paradoxically, cooperation itself. (+info)
Adults' judgments of children's coached reports.
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This study investigated adults' judgments of the honesty of children's coached true and fabricated mock testimony. Adults saw video clips of children testifying in a mock court about a true or fabricated event in their lives. They were asked to make an assessment of the truthfulness of the testimony, and respond to questions about their perception of children's credibility. Half of the adults saw children testifying after a competence examination, and the other half saw children testifying without a competence examination. Overall, girls were rated as more competent than boys, and their testimony was more likely to be believed. Younger children were more likely to be rated as incompetent than older children. A factor analysis of adults' responses revealed six factors which significantly predicted adults' overall assessment of children's credibility, and their evaluations of children's competence to testify. Adults' detection accuracy was at chance, with the majority of children rated as truthful. Viewing the competency examination and cross-examination did not improve the adults' detection accuracy. However, seeing the cross-examination made adults' less likely to believe children's testimony. The implications of these results for the judicial system are discussed. (+info)
Phoretic nest parasites use sexual deception to obtain transport to their host's nest.
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Cooperative behaviors are common among social insects such as bees, wasps, ants, and termites, but they have not been reported from insect species that use aggressive mimicry to manipulate and exploit prey or hosts. Here we show that larval aggregations of the blister beetle Meloe franciscanus, which parasitize nests of the solitary bee Habropoda pallida, cooperate to exploit the sexual communication system of their hosts by producing a chemical cue that mimics the sex pheromone of the female bee. Male bees are lured to larval aggregations, and upon contact (pseudocopulation) the beetle larvae attach to the male bees. The larvae transfer to female bees during mating and subsequently are transported to the nests of their hosts. To mimic the chemical and visual signals of female bees effectively, the parasite larvae must cooperate, emphasizing the adaptive value of cooperation between larvae. The aggressive chemical mimicry by the beetle larvae and their subsequent transport to their hosts' nests by the hosts themselves provide an efficient solution to the problem of locating a critical but scarce resource in a harsh environment. (+info)
The tobacco industry's response to the COMMIT Trial: an analysis of legacy tobacco documents.
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We analyzed internal tobacco industry documents that describe the industry's response to the Community Intervention Trial for Smoking Cessation (COMMIT), a multi-center community-based tobacco intervention project funded by the National Cancer Institute from 1988 to 1992. Our analysis of documents from the Legacy Tobacco Documents Library (www.legacy.library.ucsf.edu) suggests that the tobacco industry reacted to COMMIT by (1) closely monitoring trial activities, (2) confronting COMMIT in communities where it was most active, (3) distorting COMMIT findings on underage smoking data reported in the media, and (4) using COMMIT activities as practice to strengthen their attack against the subsequent ASSIST trial, falsely accusing both studies of illegal political lobbying with taxpayers' money. The tobacco industry closely monitored COMMIT activities and organized local responses to findings and activities perceived as threatening to the industry's public image or interests. Although we could not document a concerted attack by the tobacco industry that impacted the results of the COMMIT trial, data suggest that the industry used COMMIT as a learning opportunity to mount a well orchestrated and potentially damaging response to the larger American Stop Smoking Intervention Study for Cancer Prevention Trial. (+info)
Deception strategies in children: examination of forced choice recognition and verbal learning and memory techniques.
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Thirty-five children ages 6-12 years were asked to complete two alternate forms of the Hopkins Verbal Learning Test-Revised (HVLT-R), once with the instruction to feign cognitive impairment and once instructed to do their best. They were also asked to complete the Test of Memory Malingering (TOMM). Regardless of condition, children performed comparably to adult norms on the TOMM, obtaining a score of 45 or above on Trial 2. Regarding the HVLT-R, differences emerged only when children were initially told to "do their best," followed by a subsequent trial in which they were told feign impairment. Within this group of participants, children demonstrated significantly lower levels of learning across trials and fewer words recalled in comparison to when they were instructed to do their best. In contrast, no reliable differences on the HVLT-R were observed among children who were initially told to feign impairment and subsequently told to do their best. These results suggest that the elicitation of "feigned" impairment within this age group on the HVLT-R requires the initial provision of an opportunity for optimal performance. (+info)
Making big tobacco give in: you lose, they win.
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OBJECTIVES: To better understand how the tobacco industry responds to tobacco control activists, we explored Philip Morris's response to demands that consumers in developing countries be informed about smoking risks, and analyzed the implications of negotiating with a tobacco company. METHODS: We reviewed internal tobacco industry documents and related materials, constructed a case history of how Philip Morris responded to a shareholder campaign to require health warnings on cigarettes sold worldwide, and analyzed interactions between (1) socially responsible investment activists, (2) Philip Morris management, (3) institutional investors, and (4) industry competitors. RESULTS: After resisting for 11 years, Philip Morris unilaterally reversed direction, and proposed its own labeling initiative. While activists celebrated, Philip Morris's president detailed privately how the company would yield little and benefit disproportionately. Activists portrayed the tobacco industry as preying on the poor and uneducated and used delegitimization to drive a wedge between the industry and its financial and political allies. When Philip Morris "gave in" to their demands, it exchanged negative publicity for positive public relations and political credibility. CONCLUSIONS: Tobacco companies can appear to accommodate public health demands while securing strategic advantages. Negotiating with the tobacco industry can enhance its legitimacy and facilitate its ability to market deadly cigarettes without corresponding benefits to public health. (+info)